Savannah College of Art and Design
B.F.A. in Social Strategy and Management
Savannah, USA
BA
DURATION
180 hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 41,130 *
STUDY FORMAT
On-Campus
* total, full-time student for one academic year
Key Summary
A comprehensive social strategy is the cornerstone of success for today’s businesses and brands. As a social strategy professional, you’re the creative director, content creator, and community manager who orchestrates compelling videos, photography, graphics, and copywriting to launch authentic conversations and accelerate growth. With SCAD’s social strategy and management program, students become adept in all aspects of creating compelling campaigns, from brand storytelling and strategy to analytics and audience engagement.
Foundation studies: 25 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DSGN 101 Color: Theory and Application
- DSGN 105 Visual Design Systems
- DSGN 208 Storyboarding Essentials
General education: 60 hours
- PSYC 101 Introduction to Psychology
- COMM 105 Speaking of Ideas
- Select one of these two options:
- ANTH 106 Language, Culture, and Society
- ANTH 107 Introduction to Visual Anthropology
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- BUSI 330 Business III: Strategy and Decision-making
- General education elective
Major curriculum: 80 hours
- SOCL 110 History and Evolution of Social Media
- ADBR 150 Introduction to Advertising: Concept to Content
- ADBR 205 Creative Production for Brand Content
- GRDS 205 Typography I: Anatomy, Form, and Purpose
- WRIT 210 Promotional Writing
- SDES 215 Contextual Research Methods
- SOCL 220 Social Strategy: Messaging and Management
- SOCL 230 Social Analytics: Content Velocity
- ADBR 252 Art Direction: Visual Brand Storytelling
- Select one of these three options:
- FASM 311 Visual Communication for Consumer Engagement
- ADBR 372 Art Direction: Brand Films and Social Content
- FILM 426 Production for Mobile and Social Platforms
- SOCL 320 Social Strategy: Lifecycle Marketing
- SOCL 330 Social Analytics: Optimization
- SOCL 430 Social Media Management: Playbook
- SOCL 440 Social Media Management: Brand Acceleration
- Select one of these three options:
- SOCL 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Total course of study: 180 hours
Become a brand manager. Become a social media manager. Become a digital content manager. Today’s social media entrepreneurs coordinate online brand advocacy and cross-promotion, manage influencer relations, and chart marketing and media partnerships that monetize brand strategy across social media.
Launch your career as a professional:
- Social media/content strategist
- Social media manager
- Brand manager/ambassador
- Digital content manager
- Community/engagement manager
- Social media producer
- Influencer marketing specialist
- Reputation specialist
- Social media data analyst
Get recruited and hired by the best of the best:
- Acquity Group
- BFG Communications
- Cartoon Network
- Digital Kitchen
- Disney
- Leo Burnett
- Saatchi & Saatchi