B.F.A. in Fashion Marketing and Management
Savannah, USA
DURATION
180 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 41,130 *
STUDY FORMAT
Blended, On-Campus
* total, full-time student for one academic year
Introduction
With a focus on brand building in the global fashion industry, SCAD’s fashion marketing and management program opens the door to a diverse range of enterprising careers. Guided by industry mentors and faculty experts, you’ll gain hands-on experience in product development, supply chain management for sustainability, fashion merchandising and retail buying, visual communication, content creation, and marketing for consumer engagement on-ground and online. It’s all directed at fostering the next generation of executives, creators, and entrepreneurs empowered to shape the future of fashion.
Admissions
Curriculum
Foundation studies: 30 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DRAW 101 Drawing II: Composition and Media
- DSGN 101 Color: Theory and Application
- DSGN 102 Design II: 3D Form in Space
- DSGN 115 Creative Thinking Strategies
General education: 60 hours
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- BUSI 265 Principles of Marketing
- ARLH or ARTH elective
- ENGL elective
- General education elective
- Mathematics/natural sciences elective
Major curriculum: 80 hours
- FASH 105 Introduction to Textiles
- FASH 110 Introduction to Fashion Design
- FASM 210 Digital Presentation Techniques
- FASM 215 Fashion Aesthetics and Style
- FASM 220 Fashion Merchandising, Planning, and Control
- FASM 245 Retail Buying Simulation
- FASH 247 History of Fashion
- FASM 310 Private Label Product Development
- FASM 400 Contemporary Issues in Fashion Merchandising
- FASM 410 Retail Management
- FASM 415 Future of Shopping: Retail Innovation for Customer Empowerment
- FASM 419 Current Trends and Forecasting
- FASM 420 Global Sourcing and Import Buying for Fashion
- FASM 430 Professional Portfolio Practices
- FASM 440 Visual Communication in Fashion
- Select one of these three options:
- FASM 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
- FASM 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 10 hours
Total course of study: 180 hours