B.F.A. in Business of Beauty and Fragrance
Savannah, USA
DURATION
180 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 41,130 *
STUDY FORMAT
On-Campus
* total, full-time student for one academic year
Introduction
From cosmetic lines to bottom lines, the confluence of beauty and business means big money: a market expected to exceed more than $700 billion by 2025, according to research by Fortune Business Insights. Students in SCAD’s pioneering business of beauty and fragrance program are poised to impact this expansive industry — one of the fastest-growing globally — as influencers, entrepreneurs, and executives. Led by faculty from powerhouses like Estée Lauder Companies and mentored by celebrated guests from top brands like Maybelline and Chanel, they go in-depth on global beauty branding, product development, business modeling, and visual storytelling, learning how to develop long-term customer relationships and own their share of the beauty and fragrance market.
Admissions
Curriculum
Foundation studies: 25 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DSGN 101 Color: Theory and Application
- DSGN 102 Design II: 3D Form in Space
- DSGN 115 Creative Thinking Strategies
General education: 60 hours
- ANTH 101 Introduction to Anthropology
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- BUSI 265 Principles of Marketing
- BUSI 330 Business III: Strategy and Decision-making
- General education elective
Major curriculum: 85 hours
- BEAU 210 Beauty and Fragrance Through the Ages
- FASM 210 Digital Presentation Techniques
- BEAU 220 Product Design for Customer Experience
- FASM 220 Fashion Merchandising, Planning, and Control
- FASM 245 Retail Buying Simulation
- FASM 310 Private Label Product Development
- FASM 311 Visual Communication for Consumer Engagement
- BEAU 320 Beauty and Fragrance Marketing and Management
- BEAU 330 Beauty and Fragrance New Product Launch
- BEAU 350 Brand Management for Global Markets
- FASM 410 Retail Management
- FASM 415 Future of Shopping: Retail Innovation for Customer Empowerment
- BEAU 420 Leadership, Ethics, and Influence
- BEAU 430 Collection I: Business Framework and Model
- BEAU 440 Collection II: Branding and Launch
- Select one of these three options:
- BEAU 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
- BEAU 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
- ADBR, BEAU, BUSI, FASH, FASM, GRDS, MOME, SBIZ, SERV, or SFAS elective
Additional electives: 10 hours
Total course of study: 180 hours
Career Opportunities
Become a beauty entrepreneur. Become a brand marketer. Become a product development manager. From fresh startups to prestigious global brands, the business of beauty and fragrance professionals are the essential ingredient in successful product, marketing, and media innovations.
Launch your career as a professional:
- Beauty and fragrance entrepreneur
- Brand marketing associate
- Global product marketer
- Social media and marketing associate
- Package development associate
- Digital marketing associate
- Consumer engagement associate
- Travel retail marketing associate
- Consumer insights associate
Get recruited and hired by the best of the best:
- Bloomingdale's
- Burberry
- Chanel
- Donna Karan
- Estée Lauder
- Lancôme
- L'Oréal
- Neiman Marcus
- Saks Fifth Avenue