B.A. in Advertising and Branding
Savannah, USA
DURATION
180 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
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TUITION FEES
USD 41,130 *
STUDY FORMAT
On-Campus
* total, full-time student for one academic year
Introduction
As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production, and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.
Admissions
Curriculum
Foundation studies: 20 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DRAW 101 Drawing II: Composition and Media
- DSGN 101 Color: Theory and Application
General education: 90 hours
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- PHIL 301 Aesthetics
- BUSI 330 Business III: Strategy and Decision-making
- ARLH or ARTH elective
- ARLH or ARTH elective
- ENGL elective
- ENGL elective
- General education elective
- General education elective
- General education elective
- Mathematics/natural sciences elective
Major curriculum: 50 hours
- ADBR 150 Introduction to Advertising: Concept to Content
- ADBR 205 Creative Production for Brand Content
- GRDS 205 Typography I: Anatomy, Form, and Purpose
- SDES 215 Contextual Research Methods
- ADBR 252 Art Direction: Visual Brand Storytelling
- ADBR 255 Brand Experiences in Interactive Environments
- ADBR 304 Copywriting: Inventing the Brand Personality
- Select one of these two options:
- ADBR 312 Art Direction: Typography and Persuasive Design
- ADBR 314 Copywriting: Brand Voice Across Platforms
- ADBR 312 Art Direction: Typography and Persuasive Design
- ADBR 314 Copywriting: Brand Voice Across Platforms
- ADBR 341 Designing the Brand
- Select one of these three options:
- ADBR 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
- ADBR 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 20 hours
Total course of study: 180 hours
Career Opportunities
Become a designer for an ad agency. Become a brand manager. Become an art director. Advertising professionals combine skills in design, writing, strategic planning, and branding for use in a wide range of media. Across emerging digital platforms and classic media, they come up with effective messaging to communicate ideas and products to influence and reach specific target audiences.
Launch your career as a professional:
- Digital advertising director
- Art director
- Content creator
- Social media director/producer
- Advertising designer
- Brand strategist
- Copywriter
- Creative technologist/specialist
- Director of brand partnerships
Get recruited and hired by the best of the best:
- Activision
- Apple
- Chase Bank
- Hulu
- LVMH
- The New York Times
- Target