Skills Competency Award in Web Marketing and Media Design
Santa Barbara, USA
Course
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
Skills Competency Award in Web Marketing and Media Design offers personal and professional, transferable, and degree programs in finance. Students interested in the financial services industry should consider the course of study described for the Finance Certificate. Additional courses in personal money management and real estate investment offer opportunities for personal development. These programs have been designed in consultation with leading local professionals. Commercial and investment banks, savings and loans, credit unions, thrifts, and finance companies are looking for candidates with these skills.
The International Business Program provides an introduction to the central aspects of international business. Topics include the economic, political, and social environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, law, and personnel; and the principles associated with the international exchange of goods, services, and investments. Unique applied short courses are offered in the spring in international business law and basics of importing and exporting.
Marketing courses are designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling, and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution, and government regulations.
SBCC offers a Transfer Agreement Guarantee (TAG). A TAG is a contractual agreement between the student, SBCC, and specific four-year colleges or universities. This includes six University of California ( *UC) institutions, six California State Institutions (CSU), seven California private institutions, nine out-of-state institutions, as well as Honors Transfer Agreements with ten institutions and 8 CSUs without campus impaction. Students must enroll in the TAG program and work with a TAG advisor.
Finance (FIN)
- FIN 010 Financial Basics (1 Unit)
- FIN 100 Personal Finance (3 Units)
- FIN 101 Introduction To Finance And Banking (3 Units)
- FIN 107 Financial Basics (1 Unit)
- FIN 201 Investing: Securities Analysis (3 Units)
- FIN 202 Managerial Finance (3 Units)
- FIN 203 Management Of Financial Institutions (3 Units)
- FIN 204 Real Estate Investment (3 Units)
- FIN 211 Skills in Trade Finance (3 Units)
- FIN 221 Finance for Marketing Budgets (3 Units)
- FIN 290 Work Experience In Finance (1-4 Units)
International Business (IBUS)
- IBUS 102 Introduction to International Business (3 Units)
- IBUS 109 Basics of Importing and Exporting (3 Units)
- IBUS 201 International Human Resource Management (3 Units)
- IBUS 210 International Trade Skills for Global Business Professionals (3 Units)
- IBUS 211 Legal Environment of International Business (3 Units)
- IBUS 271 International Fashion and Beauty (3 Units)
- IBUS 273 Global Fashion and Beauty Industry Marketing (3 Units)
- IBUS 275 Global Fashion Retailing (3 Units)
Marketing (MKT)
- MKT 101 Introduction to Marketing (3 Units)
- MKT 120 Relationship Selling (3 Units)
- MKT 125 Principles Of Customer Service (3 Units)
- MKT 135 Public Relations (3 Units)
- MKT 164 Online and Mobile Marketing (3 Units)
- MKT 200A Social Media and Self-Branding (3 Units)
- MKT 201A Marketing Strategy and Positioning (3 Units)
- MKT 203 Marketing Communications (3 Units)
- MKT 205 Consumer Selling Strategies (3 Units)
- MKT 209 International Marketing (3 Units)
- MKT 212 Supply Chain Logistics (3 Units)
- MKT 215 Segmentation and Target Marketing (3 Units)
- MKT 220 Introduction to Electronic Commerce (3 Units)
- MKT 221 Tourism and Hospitality Marketing (3 Units)
- MKT 223 Digital Destination Marketing (3 Units)
- MKT 225 Strategic Positioning in Global Tourism (3 Units)
Learning Outcomes
- Demonstrate the ability to investigate, evaluate, and create new Internet marketing media opportunities at both a local and global level.
- Demonstrate the effective use of the basic steps in the strategic planning process necessary for the development of a marketing media-based venture.
- Identify the four (4) P's to strategically assess a business or product marketing mix in the sphere of Internet marketing.
- Demonstrate knowledge implemented within the internet and media marketing professions.
- List and explain the value-chain processes in global internet business as a means of achieving superior quality, efficiency, and responsiveness to the customer.
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