Saint Mary's University of Minnesota
Bachelor in Public Relations and Digital MediaWinona, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Students majoring in Public Relations and Digital Media will study and implement the conveying of information, ideas, and persuasive messages in written, oral, social media, and multimedia formats. The major helps students build practical skills needed in all areas of today’s communication work environments, and emphasizes the importance of communication theories, ethics, and critical analysis in communication messages from companies, organizations, and the media.
Program Highlights
From powerful content to inspiring images, businesses and organizations need to tell their story. You’re a storyteller. Share a brand’s image with the world through content marketing, graphic design, multimedia, and social media. Learn to see the world form a new perspective and show the world yours.
Program Features
What Makes it Special:
- Cooperative Education Program (work immersion experience)
- Dedicated, caring faculty with real-world experience
- Design a digital portfolio to showcase your work
- Public relations and digital media minors offered
- Pursue additional studies in business or psychology
Admissions
Scholarships and Funding
Curriculum
What You’ll Learn
- Understanding of communication in interpreting human behavior.
- Academic and professional research, writing, analysis, and presentation
- Express messages through multiple media; communication technologies
- Various theories, cases, and best practices
- Acquired skills from internships, careers, and further education
A. All of the following
- AR203 Graphic Design I
- AR288 Web Design I
- COM111 Introduction to Mass Communication
- COM150 Social and New Media Communication
- COM201 Beginning Newswriting
- COM230 Principles of Public Relations
- COM250 Intercultural Communication
- COM314 Public Relations Writing
- COM350 Multimedia Production
- COM360 Ethical Communication and Leadership
- COM443 Campaigns and Cases in Public Relations
- COM490 Senior Portfolio Development
- MK217 Principles of Marketing
B. Two of the following
- AR315 Graphic Design II
- AR410 Web Design II
- COM356 Digital and Social Media Analytics
- COM496/497 Internship: Communication
- MK372 Advertising and Promotions
Program Tuition Fee
Career Opportunities
Explore careers in advertising, marketing, and communications. Write ads as a copywriter or manage multiple social media accounts. Help create crisis communications plans and share a business’ public image with the world.