DURATION
12 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.
Rushford’s MSc (Marketing) is a research-oriented program that will enhance your theoretical foundation and expertise in the most relevant marketing tools and strategies suitable to contemporary business dynamics. You will develop advanced analytical and technical skills, improving your chances of lasting engagement with employers and industry specialists.
The program will develop and hone your skills at strategic, operational, and management levels, increasing your agility in marketing operations and people handling, business analytics, leadership, communication, business ethics, and legal business framework. Our all-inclusive course content will build a strong foundation in marketing and business concepts.
What do our students say?
Program Tuition Fee
Ideal Students
Who Is This Program For
MSc in Marketing is ideal for:
- Graduates aspiring to join banking, accounting, stock exchange, and investment firms.
- Professionals seeking to specialize in financial management for better career options.
- Entrepreneurs looking to initiate or expand businesses
- Professionals looking forward to gaining expertise in financial aspects to enhance business processes and profitability
- Professionals seeking to explore London and New York’s financial districts and join high-end businesses.
Admissions
Curriculum
- Rushford’s 60 ECTS (One-year) MSc in Marketing comprises 15 courses – 5 Core Courses and 10 Marketing specific courses.
- To be qualified for 60 ECTS MSc, you must complete all 15 courses. Each course comprises of 4 ECTS.
Foundation - Core Management (20 ECTS) ECTS Transformational Management 4 Managerial Economics 4 Organizational Behaviour 4 Marketing in a Digital World 4 Accounting for Financial Reporting 4 Foundation - Marketing (20 ECTS) ECTS Principles of Marketing 4 Targeting and Segmentation in Marketing 4 Why We Buy: Understanding Customer Behavior and Improving Customer Experience 4 Logistics Management 4 Modern Brand Management and Global Branding Strategies 4 Operational Expert - Marketing (20 ECTS) ECTS International Marketing 4 Marketing Research 4 Advertising & Media 4 Advanced Digital Marketing Strategies 4 Sales Management & Strategy 4
Program Outcome
After completing the course, learners are able to:
- Develop skills and capabilities to devise adequate marketing and branding strategies for the business.
- Motivate employees by aligning their personal goals with organizational objectives; identify methods to retain key employees and train them according to business needs.
- Interpret qualitative and quantitative data to predict consumer behavior, target appropriate sets of customers and improve their experiences.
- Apply branding strategies to manage the brand value in different nations; communicate the brand’s mission and vision, and turn a local brand into a global brand.
- Understand ethical aspects while making business decisions; emphasize corporate social responsibility by engaging in community initiatives and sustainable production processes; associate social and environmental concerns with marketing practices.
- Interpret marketing literature to apply best practices in luxury branding, targeting, segmentation, and related fields.
- Assess current business scenarios and financial and social risks; employ relevant business decisions to mitigate threats and enhance business profitability in the long run.
Career Opportunities
116 % rise in demand for marketers with digital skills- LinkedIn Data
64 % of companies consider problem-solving as the top soft skill when hiring digital marketers- LinkedIn Data
Rushford’s Master’s program in Marketing prepares you to meet the industry’s needs by inculcating problem-solving and critical thinking capabilities. With an emphasis on digital marketing, it will significantly increase your success rate in a professional career trajectory. After completing MSc in Marketing, you will enhance your chances of joining reputed companies such as Google, Amazon, Microsoft, Oracle, Accenture, Deloitte, and others. You can leverage your skills and expertise by projecting yourself as an expert in marketing and branding strategies. You will embark on a rewarding career, some of the options being:
- Marketing Manager
- Project Manager
- Growth Executive
- Business Analyst
- Digital Marketing Strategist
- Sales Area Manager
- Strategic Planner
- Customer Relationship Manager
- E-commerce Manager
- Marketing Research Manager