DURATION
16 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical, and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.
The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honesty are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.
The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.
Program Tuition Fee
Program Outcome
The Rushford MBA in Marketing will prepare you to be a business leader who is trained to apply the principles of marketing to business situations. There is an intense focus on strategic thinking, planning, and execution so that the skills can be applied in real-time at your workplace. There is also a focus on digital marketing as an important means of marketing in today’s business world.
Career Opportunities
Marketing is an excellent function to be in since its relevance continues in any stage of economy or company performance. As the needs of the customers change, marketing endeavours need to be modified and applied to the changed circumstances. While there are ongoing requirements for marketing, there are special situations that require a highly sophisticated marketing approach from the companies.
Within the field of marketing, there is significant specialization in various segments such as advertising, communication, public relations, market research, brand management, pricing, and digital marketing. This allows graduates to enter their area of interest and further specialize in the job. Senior managers and executives who would like to further enhance their core knowledge of marketing fundamentals along with a full MBA program are highly suited for this program as well.
Rushford offers avenues for networking, internships, industry mentors, site visits, and other opportunities for overall student experience and learning.
Curriculum
The Rushford Online MBA program in Marketing is comprised of a total of 27 courses and each course lasts approximately 2-3 weeks. Each course is comprised of 2-4 ECTS credits. Students must complete 18 core courses, 5 out of the 9 Elective courses, and a capstone project to earn a total of 138 ECTS for becoming eligible for the MBA in marketing award.
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