Rushford Business School
MBA – Marketing (16 Months Online)

Online
Valencia, Spain

DEGREE TYPE

MBA

DURATION

12 up to

16 months

LANGUAGES

English

PACE

Part time

APPLICATION DEADLINE

EARLIEST START DATE

STUDY FORMAT

Distance Learning

Key Summary

About : The MBA – Marketing program is a 16-month online course that focuses on equipping students with essential marketing management skills. It covers key areas such as digital marketing, brand management, and strategic marketing. The program aims to provide a practical understanding of marketing principles, allowing students to apply their knowledge in real-world scenarios.

Career Outcomes : Graduates can pursue various roles in marketing and related fields, including marketing manager, brand strategist, and digital marketing specialist. The skills gained can lead to opportunities in both corporate and entrepreneurial settings, preparing students for a dynamic marketing landscape.

Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical, and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.

The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honesty are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.

The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.

The Rushford Online MBA program in Marketing is comprised of a total of 27 courses and each course lasts approximately 2-3 weeks. Each course is comprised of 2-4 ECTS credits. Students must complete 18 core courses, 5 out of the 9 Elective courses, and a capstone project to earn a total of 138 ECTS for becoming eligible for the MBA in marketing award.