Rennes School of Business
MSc in Immersive Design Management

Paris, France

DURATION

1 up to

2 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Request earliest start date

TUITION FEES

EUR 14,000 / per year *

STUDY FORMAT

On-Campus

* Direct entry M2: 16 500€ (Apprenticeship]

Key Summary

About : The MSc in Immersive Design Management is designed to equip students with the skills to manage and create engaging immersive experiences. This full-time program typically takes one year to complete and combines theoretical knowledge with practical skills in design and technology. Students will explore innovative methods in immersive media, focusing on critical thinking and project management.

Career Outcomes : Graduates can pursue various career paths, including roles in immersive technology, project management, and design consulting. Potential positions include immersive design manager, user experience designer, and creative director, allowing students to thrive in fast-growing sectors of the digital landscape.

Introduction

Unlock your career potential with our Master of Science in Immersive Design Management, where you will master the fusion of physical and virtual experiences in sales, marketing, and immersive design. Gain advanced project management skills tailored for the metaverse through a hands-on, project-centric approach. The program covers key areas of project management, technology, and immersive design, providing real-world experience. Mentored by Artefacto experts, you'll be prepared for a successful career in the fast-evolving world of immersive design. Note that an exchange on year 1 semester 2 is possible.

Student life

The Rennes School of Business community is centred around its 5,000 students. The School, particularly its Student Care team, is dedicated to student life and well-being on campus.

During their studies at Rennes SB, students do not just benefit from an exceptional learning environment, they become part of a unique student experience, driven by the School's values: Audacity, Openness, Creativity, Humility, Commitment and Freedom!

Students with Disabilities

Rennes SB is committed to fighting against all forms of discrimination and inequality, to ensure that all of our students are given equal opportunities to succeed.

To meet this objective, we have put in place specific measures to welcome and support students with disabilities.

Welcoming and supporting students with disabilities
Student well-being

Admissions

Curriculum

Master Year 1 (M1)

Core Courses*

Introduction to Programming Language
Marketing Strategy
Managing Diversity: an International Perspective
Change Management in a Digital & Sustainable World
Statistics & Data Analysis
Open Strategy for an Uncertain World

Specialization*

Applied Design Thinking (UX Web Design)
Marketing Intelligence & Pricing Strategies
B2B Marketing
Omni-channel Consumer Behavior
Integrated Online & Offline Communication
Research Methods

*Subject to change

Languages

French Language & Culture for non-fluent French speakers
Introduction to Spanish/Italian/Chinese/Arabic for fluent French speakers

Professional Experience

Apprenticeship/alternation contract (in France or abroad)

Master Year 2 (M2)

Specialization*

Introduction to Game & Level Design
Marketing of Innovation
Sales & Metaverse
Project Management at Metaverse
Immersive Design Project Design: Scenario & Storyboard
Immersive Design Project Realization: VR/3D/UX/UI
Applied Marketing Research (linked to the Graduating Project)
Corporate Social Responsibility in Marketing
Sustainability for Immersive Design
Extended Reality
Digital Marketing & Branding
Learning Expedition

*Subject to change

Research

Graduating Project

Professional Experience

Apprenticeship/alternation contract (in France or abroad)

Methods Used and Evaluation

The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.

The program is assessed through the following methods of validation:

Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end-of-semester examinations
The Graduating Project: submission of a dissertation written under the supervision of an academic tutor and
Completion of an internship and submission of an evaluation (pass or fail)

At the end of the course and after validation of all program requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.