DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 14,000 / per year *
STUDY FORMAT
On-Campus
* Direct entry M2: 16 500€ (Apprenticeship]
Key Summary
Introduction
The MSc in Digital Marketing Management provides future managers with the specialised knowledge, and analytical, technical and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes, in online and traditional companies of all types, making a positive societal impact. Note that an exchange on year 1 semester 2 is possible.
Mission
Highlights of the programme:
- A programme in tune with the latest innovations and trends in digital marketing.
- Innovate through differentiated marketing.
- Gain 360° strategic knowledge and implement a high-performance, sustainable marketing and digital management strategy.
- Manage large-scale omnichannel projects.
- Use of case studies, in-course projects and the study of strategic and management issues arising from real-life situations, to define and implement an efficient marketing strategy to drive any organisation forward in a globalised, hyper-connected world.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
Double Degree with: MSc in Digital Marketing Management or Master in Immersive Design (In partnership with École de Condé)
- AI and Marketing
- Social media Advertising-Practical Workshop/Seminar
- Advanced Digital PR and Corporate Communications
- Applied Marketing Research
- Leadership & Collaborative Intelligence Seminar
- Corporate Social Responsibility in Marketing
- Digital Advertising and Communication
- Omni-Channel Distribution and Retail Management
- Contemporary Brand Management
- Marketing of Innovation
Specialisations
In addition to the M2 in Digital Marketing, the program offers an option to complete an M2 in Immersive Design (work-study format in Paris), jointly delivered by Rennes SB and the prestigious École de Condé design school in Paris. Students from business and design backgrounds will combine their skills in business and design technologies to work on hands-on immersive design projects.
Program Outcome
Credits: 180 OR 240 ECTS
- A program in tune with the latest innovations and trends in digital marketing.
- Innovate through differentiated marketing.
- Gain 360° strategic knowledge and implement a high-per formance, sustainable marketing and digital management strategy.
- Manage large-scale omnichannel projects.
- Use of case studies, in-course projects and the study of strategic and management issues arising from real-life situations, to define and implement an efficient marketing strategy to drive any organisation forward in a globalised, hyper-connected world.
Program Tuition Fee
Career Opportunities
- Brand Manager
- Trade Marketer
- International Sales Developer
- Operational Marketing Manager
- International Digital Project Manager
- Marketing & Communication Manager
- Business Development Manager
- Public Account Manager
- Account Executive, PR Manager