Keystone logo
Rennes School of Business MSc in Digital Marketing Management
Rennes School of Business

Rennes School of Business

MSc in Digital Marketing Management

Master degree

1 up to

2 years

English

Full time

EUR 14,000 / per year *

On-Campus

* Direct entry M2: 16 500€ (Apprenticeship]

Key Summary

    About : The MSc in Digital Marketing Management focuses on the skills and strategies needed to succeed in the ever-evolving field of digital marketing. The course covers topics such as data analysis, social media marketing, and search engine optimization. Students are trained to understand consumer behavior and develop effective marketing strategies in a digital context.
    Career Outcomes : Graduates can pursue various roles in digital marketing, including positions such as digital marketing manager, SEO specialist, and social media strategist. Other opportunities exist in analytics, content marketing, and brand management, allowing graduates to thrive in the rapidly changing marketing landscape.

The MSc in Digital Marketing Management provides future managers with the specialised knowledge, and analytical, technical and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes, in online and traditional companies of all types, making a positive societal impact. Note that an exchange on year 1 semester 2 is possible.

Mission

Highlights of the programme:

  • A programme in tune with the latest innovations and trends in digital marketing.
  • Innovate through differentiated marketing.
  • Gain 360° strategic knowledge and implement a high-performance, sustainable marketing and digital management strategy.
  • Manage large-scale omnichannel projects.
  • Use of case studies, in-course projects and the study of strategic and management issues arising from real-life situations, to define and implement an efficient marketing strategy to drive any organisation forward in a globalised, hyper-connected world.
Read more on the institution's website