MSc Digital Marketing Management
- Rennes, France
- Paris, France
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 28,900
STUDY FORMAT
On-Campus
Key Summary
About: MSc Digital Marketing Management at Rennes School of Business prepares recent graduates and early-career professionals for international marketing roles. This English-taught programme covers strategy, social media, marketing research, consumer behavior, and tools like Google Trends, Semrush, HubSpot, and Salesforce. Available full-time or part-time, it blends traditional and modern teaching and includes internships or apprenticeships for professional experience. Rennes School of Business holds Triple Crown accreditations and campuses in Rennes and Paris, offering international exposure.
Career Outcomes: Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Transformation Project Manager, SEO/SEM Specialist, Social Media Strategist, Marketing & Communication Manager.
Unlock your career potential with our MSc Digital Marketing Management, a cutting-edge Master of Science programme designed to equip you with the skills, tools, and knowledge needed to thrive in today’s competitive digital economy. Offered by Rennes School of Business, this advanced-level degree programme is ideal for recent graduates and early-career professionals seeking to enhance their career prospects in the dynamic field of digital marketing. With a strong focus on innovation, real-world application, and international exposure, this programme stands out for its balance of academic excellence and hands-on professional experience.
The curriculum covers a wide range of critical topics, including digital marketing strategy, social media marketing, marketing research, and consumer behaviour. Delivered entirely in English, the programme incorporates both traditional and modern teaching methods and is available in both full-time and part-time study modes. Whether you are looking to earn a recognised qualification, gain practical experience, or specialise in marketing and digital media, this MSc will provide the foundation and flexibility you need.
Prepare to excel in various marketing and communications roles, whether strategic, operational or product-based.
Programme Objectives
- Develop a comprehensive understanding of marketing strategies and digital tools
- Enhance analytical and strategic skills for decision-making in a global business context
- Build technical expertise in tools like Google Trends, Semrush, HubSpot, and Salesforce
- Gain professional experience through internships or apprenticeships
- Prepare for leadership roles in international marketing and communication
- Master integrated marketing and consumer behaviour to boost brand awareness and customer experience
Year 1
The Master 1 in Digital Marketing Management enables students to develop key skills in strategy, data analysis, change management and diversity in an international context. The courses enable students to develop practical skills in design thinking, B2B marketing, market intelligence and omnichannel communication.
- Academic exchange is possible in the second semester for the full-time format.
Languages
- French Language & Culture for non-fluent French speakers
- Initiation to Spanish/Italian/Chinese/Arabic for fluent French speakers
Professional Experience
Apprenticeship/alternance contract or 2-month internship minimum for full-time format (in France or abroad)
Year 2
In the second year of the Master’s programme, students specialise in strategic areas of marketing. The courses cover key themes such as corporate social responsibility (CSR), artificial intelligence applied to marketing and customer relationship management (CRM), as well as brand management and marketing innovation. Students will also master cutting-edge tools in digital advertising, marketing research and omnichannel management.
Research
- Graduating Project
Professional Experience
- Apprenticeship/alternance contract or a 4-month internship minimum for full-time format (in France or abroad)
At the end of the programme, you will be able to:
- Demonstrate advanced mastery of technologies that connect physical and digital spaces within a professional digital marketing context.
- Apply research skills to create knowledge and solutions that drive the evolution of digital marketing practices.
- Develop interpersonal skills to connect the different stakeholders of the customer journey in omni-channel and intercultural marketing strategy contexts.
- Mobilise professional expertise, resilience, critical thinking, and personal influence to change mindsets and support the transformation of digital marketing practices.
- Design a strategic marketing vision to connect (eco)systems within a complex omni-channel environment.
- Leverage specialised knowledge in digital marketing to create innovative and tailored solutions.
- Assess and balance the economic, ecological, and social performance of companies and their operations to transform business models in digital marketing.
- Identify career development levers to foster lifelong learning and enable both personal and collective transformation.
The school also provides information on regional, national and international grants that enable eligible candidates to reduce their financial burden.
Scholarships may be awarded for academic excellence or based on social criteria.
The Talent Scholarship
At Rennes School of Business, we value the academic talent that you will bring to the classroom.
- Open to: high-profile candidates who have a strong academic record. Special consideration is given to applicants who have clear academic and professional merit and can demonstrate the ability to contribute to all aspects of the programme.
- Selection process: scholarship evaluation will be based on the following documents submitted for admission: Transcripts, English score, CV and interview feedback.
- Applicants should also describe how undertaking the programme of their choice will affect their career, educational, and personal goals in their personal statement.
- Amount: up to 5000€ discounted from tuition fees.
Unframed Scholarship
Thinking beyond the frame means opening one’s mind toward other cultures.
- Open to: candidates who are able to demonstrate a unique life experience and/or remarkable extra-curricular activities, along with a global and collaborative outlook and curiosity to find impactful and sustainable solutions.
- Selection process: scholarship evaluation will be based on the following documents submitted for admission: Transcripts, English score, CV and interview feedback, along with a personal statement that will outline their « unframed » profile.
- Recipients of this award will be expected to act as ambassadors for the Rennes School of Business and assist with some marketing activities.
- Amount: up to 5000€ discounted from tuition fees.
« Bienvenue en France » Scholarship
This scholarship is awarded in recognition of the strong dedication of candidates who were eager to learn French even before their arrival in Rennes.
- Open to: applicants who have taken French courses at the « Alliance Française » or at other affiliated language institutions in their home country offering classes in French as a Foreign Language.
- Selection process: candidates will have to submit a certificate of completion from the language institution, which dates less than two years before their application to RSB, showing a minimum A1 level, in addition to a personal statement.
- Amount: 500€ discounted from tuition fees.
Solidarity Fund Scholarship
Rennes School of Business has established a solidarity fund for candidates from emerging countries who are facing currency devaluation due to economic or health crises.
- Open to: candidates from countries that are impacted by currency devaluation.
- Selection process: the evaluation will be based on the candidate’s profile and country of origin, in addition to a personal statement.
- Amount: up to €5000 discounted from tuition fees.
Who can apply?
- International students accepted into the 1st year of the BIM or BIA Bachelor or Master in Management
- French & International students accepted into any of our Master of Science programmes
- You may only apply to one scholarship (except for the « Bienvenue en France » scholarship, which can be obtained alongside another scholarship).
TAPIF Scholarship
Alumni of the Teaching Assistant Programme in France (TAPIF) are welcome to return to France to study their master’s degree at Rennes School of Business.
Our Master’s Degrees span a duration of two years. Individuals with a 4-year Bachelor’s Degree have the opportunity to apply directly to the second year of the program.
TAPIF Alumni are automatically entitled to a 15% reduction in fees for both Master’s years. Furthermore, TAPIF students, upon admission, can apply for additional scholarships.
Rennes School of Business is eligible for U.S Federal Student Aid, providing further financial assistance options for qualified students.
Ambassador Scholarship
Open to students who are enrolled in our Bachelor in Management and applying to one of our master’s programmes.
Amount: 15% reduction on the Master of your choice
Scholarships for all international students
Social and Solidarity Grants (Bourses Sociales et Solidaires)
Launched by RSB and its Alumni, the Social and Solidarity Scholarships scheme is a school-specific initiative that allows you to participate in the funding of your studies and reward your career path:
- Accessible to all students (except for alternants, césuriens, enrolled in another school and Incoming Exchange Students);
- Amount: between 500 € and 2,000 €
- Social and solidarity scholarships: the financial support systems at Rennes School of Business
Eiffel Scholarship
The Eiffel Scholarship offers financial support to high-achieving international candidates. Scholarship holders receive about €1200 per month. The scholarship is financed and managed by the French Ministry of Foreign Affairs and International Development.
Who can apply: any student under 30 years of age with an excellent profile:
- GMAT 650 or above (GRE accepted). (Please note that it is not mandatory for programmes that do not require the completion of the GMAT test.)
- Excellent academic records (GPA)
- Strong motivation and clear objectives
- Awards, previous scholarships, achievements, etc.
Erasmus Grant
Erasmus+ grants are awarded to students doing an internship or part of their studies as part of an exchange (EU). People with disabilities, long-term illness (ALD), CROUS 6 and 7 fellows, residing in a municipality classified as ZRR or FRR, can benefit from an additional grant of €250 monthly.
A travel allowance is allocated to each beneficiary, in accordance with the European Commission’s directives; this may be increased if the student leaves and returns from their host country by train, bus or carpooling (supporting documents).
Scholarships for Colombian students
- ICETEX Scholarship
- COLFUTURO Scholarship
Scholarships for Dutch students
France Excellence Descartes
This scholarship is available to students from the Netherlands willing to join a Master degree in France (M1 and/or M2). It offers 860€/month (during 10 months) & travel expenses covered.
Scholarships for European students
France Excellence Europa Scholarship
Applicable to European students, this financial aid has been implemented by the European Ministry of Foreign Affairs to value academic excellence across the 26 countries of the European Union, willing to study at Master level. It offers 6 580€/semester and 1700€ for living expenses. To apply, EU students need to send their application form/file to the embassy in the EEUU country the live (you need first to get your enrolment letter from Rennes SB)
Scholarships for Indian students
Rennes School of Business scholarships/French Embassy
Rennes School of Business, along with the French Embassy in India, offers two scholarships for two Indian students of the Master in Management programme:
- A 2000 € scholarship awarded by RSB for each year of the programme;
- Exemption of visa/CEF charges, access to accommodation in university residences, student social security and benefits linked to French government scholarship status (for each year of the programme).
Charpak scholarship
The Charpak scholarship programme is run by the Embassy of France in India. It offers three types of funding for Bachelor’s and master’s level students.
WeMakeScholars
For Indian students who are looking for an education loan to fund their education, WeMakeScholars can help. It is an organisation that is funded and supported by the IT Ministry, Govt of India. They have helped a few of our students in the past to successfully secure an Education loan from banks in India. As they are the processing partners for 10+ banks, they will be able to suggest the best education loan option matching your profile. Also, their services are free of charge as the initiative is supported by the Digital India campaign.
Scholarships for Indonesian students
The Indonesian Endowment Fund for Education (Lembaga Pengelola Dana Pendidikan / LPDP) finances higher education in master’s and PhD programmes at RSB.
LPDP
Campus France Indonesia helps Indonesian students to get all the information needed to successfully apply for study in France and scholarships.
Scholarships for Thai students
Franco-Thai Scholarship Programme
The Franco-Thai Scholarship Programme (with full and partial grants) is for Thai citizens who intend to study in Higher Education Institutions at a master’s or PhD level.
Scholarships for Taiwanese students
BJF Scholarships Taiwan
BJF Master (Bourse Joseph Fourier Master) Scholarship aims to support talented Taiwanese students as they study for a master’s degree in France for a duration of 10-24 months.
Scholarships for Turkish students
Jean Monnet Scholarship
Rennes School of Business is referenced on the Jean Monnet Scholarship Programme catalogue. Turkish students can apply for it if they are willing to study a Master degree. It offers full coverage of the tuition fees and 600€/month for living expenses.
Scholarships for Mexican students
FIDERH
Students who have taken out a loan via FIDERH- “Banco de Mexico” can benefit under certain conditions from a Rennes School of Business grant.
Other Scholarships
Campus France lists more than 700 programmes from national and local government, agencies, corporations, foundations, academic institutions, France’s embassies abroad, foreign government and institutions and multicultural organisations.
- Marketing Manager
- Digital Transformation Project Manager
- Brand Manager
- International Sales Developer
- Marketing & Communication Manager
- Trade Marketer
- XR Project Manager
- Gamified Internal Solutions Coordinator
- SEO/SEM Specialist
- Social Media Strategist
This programme is primarily aimed at students who want further training at a master’s level to pursue a professional career path in digital marketing and related domains.
Our master’s programmes are built on a 100% experiential-learning approach, seamlessly integrating real-world business challenges into every course. Through direct engagement with industry partners, real-time projects, and hands-on problem-solving, students develop practical skills and strategic insight in a setting that mirrors today’s global business environment.
The pedagogy implemented in the different modules is adapted to the different learning objectives. Active teaching methods are favoured, and co-modal methods are developed. Group sizes are small, allowing for privileged interaction, both among peers and with professionals and teacher-researchers.
The programme is assessed through the following methods of validation:
- Module assessment (continuous and final assessment): assessments are carried out throughout the course in the form of individual or group projects and end-of-semester examinations;
- The Graduating Project: submission of a dissertation written under the supervision of an academic tutor; and
- Completion of an internship and submission of an evaluation (pass or fail).
At the end of the course and after validation of all programme requirements, the certification is awarded to the participants. If certain modules have not been validated and therefore the credits have not been obtained, the student must take resit examinations to catch up on these credits during the periods provided for this purpose.