Royal Holloway University of London
MSc Marketing
Egham, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* Please note, there are two application deadlines. The deadline for overseas applicants is 31 July 2025, and for home applicants, it is 29 August 2025. Popular courses can become full quickly, so we encourage you to apply early.
Key Summary
The Royal Holloway MSc Marketing is a unique inter-disciplinary one-year course, providing cutting-edge insights into consumer markets, aimed at developing your professional and practical skills as a marketing manager.
This course is certified by the Chartered Institute of Marketing (CIM) and taught by one of the largest marketing departments in the Greater London area, with world-class expertise in areas such as digital marketing, data analytics, services marketing, consumer psychology, consumer culture, tourism and sustainability.
The course is aimed at students who have a keen interest in developing a deep and comprehensive understanding of marketing practice from a multiplicity of perspectives. Through our unique inter-disciplinary approach, you will develop your knowledge of marketing’s contemporary challenges, from the advent of artificial intelligence to the climate crisis. You will build a solid knowledge and understanding of contemporary issues based on state-of-the-art research and practical case materials, giving a well-rounded, challenging and innovative insights into marketing practice and consumer behaviour.
As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).
- Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.
- Distinct from traditional marketing programmes by focusing on multiple disciplines of marketing and consumer research, from arts and cultural studies to experimental psychology and data analytics.
- Flexibility to tailor your studies to suit your specific areas of interest, such as: marketing analytics, consumer experiences, digital marketing, marketing communications and marketing sustainability.
- International profile created from regularly hosting leading international marketing academics and practitioners who present their work to faculty and students.
From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.
Course structure
Core Modules
- Strategic Marketing
- Strategic Brand Management
- Research Methods
- Marketing Dissertation
- Academic Integrity
Optional Modules
There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the University will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
- Contemporary Issues in Marketing
- Marketing Data Analytics
- Managing Consumer Experiences
- Societal Impacts of Marketing
- Marketing Communications
- Digital Marketing
Teaching and assessment
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
All course information above was updated Autumn 2024 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.
On graduating you will join an internationally diverse cohort of alumni that work in various sectors of the marketing industry, from artificial intelligence agencies to branding consultancies. You will have acquired the generic skills needed in order to build a versatile, in-depth and practical understanding of a world increasingly defined by consumerism and the role played by marketing activities.
You will gain an in-depth understanding of consumer markets, be able to analyse and respond strategically to the constantly changing marketing and consumer environment, which both challenges and builds upon traditional marketing concepts. In addition, you will have acquired a range of specific skills covered in our specialist marketing modules, from marketing data analytics to digital marketing, specifically designed for this degree and chosen for their relevance to contemporary marketing practice. Altogether, you will develop your professional skills as a marketing manager at the very cutting edge theory and practice.
“My degree from Royal Holloway helped me get this role at Microsoft, thanks to the valuable insights into the digital marketing world I gained, it also taught me how to work as part of a team in an international environment. An experience I can only highly recommend to prospective Marketing students.”
Vera Hoelscher, Sales Solutions Specialist at Microsoft
Postgraduate students from our School of Business and Management have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.
The course is accredited by the Chartered Institute of Marketing (CIM), a leading professional body for marketing. Students graduating from this course are provided with an exemption on CIM qualifications, meaning they will only be required to pass one further elective module to obtain the L4 Certificate in Professional Management or Certificate in Professional Digital Marketing.
This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs.
- Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).