MSc International Business Management (Marketing)
Egham, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Jul 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 26,100 / per year **
STUDY FORMAT
On-Campus
* Please note, there are two application deadlines. The deadline for overseas applicants is 31 July 2025, and for home applicants, it is 29 August 2025. Popular courses can become full quickly, so we encourage you to apply early.
** Fee for 2025/26 Entry - EU and international student tuition fee per year. UK student tuition fee per year - £16,100.
Key Summary
Introduction
The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices.
On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management, and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. There is also the option to participate in a field study trip, involving visits to a range of companies in a different country and an examination of how businesses operate at an international level. Read more about the 2024 trip to Helsinki and Tallinn here.
As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Reasons to choose International Business Management (Marketing) MSc at Royal Holloway:
- Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).
- Vibrant international community: approximately 60% of our Management students come from overseas, with over 130 countries represented across the University.
- Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.
- Innovative and effective Management School, with our Marketing ranked 20th in the UK (Complete University Guide 2025).
Read more about our course on our website.
From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.
Admissions
Curriculum
Course structure
Core Modules
- Economics, Finance and Accounting
- Strategy and Ethics in International Business Management
- People & Organisation
- Digital Business and Marketing
- Professional Business and Applied Research Skills
- Marketing Communications
- Academic Integrity
Optional Modules
There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the University will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
- International Business Study Field Trip
- Independent Business Project (Marketing)
- Read more about the 2024 trip to Helsinki and Tallinn here.
- Read more about the 2024 trip to Helsinki and Tallinn here.
Teaching and assessment
You will study seven mandatory units in general management over the first two terms. In addition, you will study three research units, including the Independent Report (6-8,000 words) in the last term, giving you the opportunity to study a Marketing issue in depth. You will also participate in a developmental unit over the first two terms, and workshops over three terms.
Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.
All course information above was updated Autumn 2024 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.
Rankings
- Marketing ranked 20th in the UK (Complete University Guide 2025).
Program Outcome
On graduating with a MSc in International Business Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism. Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.
We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.
Scholarships and Funding
We have a range of scholarships available.
Gallery
Accreditations
Career Opportunities
Your future career
On graduating with a MSc in International Business Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism. Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.
We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.
Graduates have entered many different international management-related areas, including:
- Senior Associate at Bank of China International
- Reporter at Xinhua News Agency
- Senior Associate at PricewaterhouseCoopers
- Finance Officer at Ealing Borough Council
- Relationship Manager Investments at Barclays Bank
This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs.
The course is accredited by the Chartered Institute of Marketing (CIM), a leading professional body for marketing. Students graduating from this course are provided with an exemption on CIM qualifications, meaning they will only be required to pass one further elective module to obtain the L4 Certificate in Professional Management or Certificate in Professional Digital Marketing.
Program Tuition Fee
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.