Royal Holloway University of London
MSc AI for Business
Egham, United Kingdom
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* Please note, there are two application deadlines. The deadline for overseas applicants is 31 July 2025, and for home applicants, it is 29 August 2025. Popular courses can become full quickly, so we encourage you to apply early.
Key Summary
About: Royal Holloway's MSc AI for Business is for graduates and professionals seeking digital economy skills. Programme covers managing digital technologies—mobile computing, social media and data analytics—to drive business innovation. It combines business management theory with practical learning through industry connections and case studies. You'll learn to analyse innovation opportunities, make tactical and strategic decisions, evaluate data-driven solutions and communicate findings to varied audiences.
Career Outcomes: Graduates gain skills for digital innovation and consultancy. You're prepared for roles such as business analyst, consultant or innovation manager. Course accredited by AACSB, aiding industry recognition. Alumni work at companies such as Amazon.
AI for Business is an exciting course, aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.
The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, social media, and data analytics tools to innovate business practices.
A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.
On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.
As a student in the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
- New and exciting opportunity to study cutting-edge topics such as Big Data, business intelligence, digital innovation, and social media. Coupled with exposure to highly sought-after skills in data analysis, data visualisation, and web analytics.
- Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
Read more about our course on our website.
Please note this course used to be titled Digital Business MSc.
From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as we can.
Course structure
Core Modules
- Business Intelligence and Data Analytics
- Consultancy in the Digital Era
- Digital Strategy and Business Models
- Responsible Digital Innovation
- Emerging Technologies in Business
- Leading Online Collaborations
- Digital Transformation and Platformatisation
- Research Methods for Digital Management
- Dissertation
- Academic Integrity
There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the University will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
Optional Modules
You will take one of the following:
- Technology Entrepreneurship
- Cloud Computing
Teaching and assessment
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
All course information above was updated Autumn 2024 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.
On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.
We have a range of scholarships available. Please visit the school website for more information.
On graduating with a Master’s degree in AI for Business from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as a business analyst, consultant, or innovation manager in a variety of industries. We will help you to recognise and identify your strengths, skills and abilities so that you can make strong applications for your chosen career, or for further study.
Postgraduate students from our School of Business and Management have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.
This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs.
