International Master Online in Arts and Culture Management
Italy Online, Italy
DURATION
12 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 6,900 *
STUDY FORMAT
Distance Learning
* scholarship up to 25%
Key Summary
Introduction
The International Online Master in Arts and Culture Management aims to build managerial key competencies to manage and lead creative organizations, cultural events, and art products, communicate impactful cultural brands, and stand out as innovative, creative, and responsible leaders in the global Arts and Culture Industry.
International Online Master in Arts and Culture Management Overview
The master’s program is designed to train and develop managers and professionals destined to assume leadership roles in the international arts and culture field. The program aims to introduce and foster an understanding of the concepts, principles, and techniques of cultural management, highlighting effective strategies to address current challenges in the arts and culture sector.
The training provides extensive exposure to companies and professionals in the field. You will have the opportunity to gain hands-on experience through company visits and participation in lectures with experts from the art world, including representatives from relevant institutions such as UNESCO, the Rome Opera House, the National Gallery of Modern Art, the MAXXI Museum, and others.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises, and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome, and Tuscany, and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our students’ professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions, and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility, and the creation of a sustainable approach and mindset to business
Why choose our International Online Master in Arts and Culture Management?
Business in Action
- Business Practice Lab in partnership with MAXXI Museum: Meet the Managers, do a Hands-on class, and get on a task. Create a fundraising campaign, walk in the shoes of a Museum Curator, learn how to buy exhibits, and arrange restoration of artifacts.
- Experience Opportunities: Practice event management for the CONNEXION Arts Festival, powered by Rome Business School. Learn how to manage a Theater at Teatro dell'Opera di Roma.
- Invitation to participate at a discounted price at online art conferences such as the Future of Theater online conference organized by the prestigious magazine ‘’THE STAGE’’ in the UK: Future of Theater | Digital Theater Conference from The Stage - Event.
Leadership Program
Improve your soft skills with the Leadership Program which is designed to be a path towards self-discovery, empowerment, and reinvention, enabling participants to become leaders of the future.
Career Impact
+22% Salary Increase on average, after 1 year of completing the Master's. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, and Leonardo da Vinci Museum Experience.
Flexibility
FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap-ups, forum discussions, teamwork, direct feedback, and much more are all structured in a flexible learning path. Study following live lectures streaming on our digital platform plus at your pace following lectures uploaded daily and available on demand.
Accreditation
Logos
Gallery
Admissions
Scholarships and Funding
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Enrollment Incentive
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
The master gives great exposure to companies and industry professionals. Students will be doing an experiential journey such as company visits, and guest lectures with professionals from the art world such as UNESCO, Teatro dell’Opera di Roma, Galleria Nazionale d’Arte Moderna, MAXXI Museum, and others.
10% Start with Managerial Core
Develop core managerial skills to strengthen: communication, management, and art market skills
During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions
During the second module of the International Master in Arts and Culture Management, students will learn how to:
- The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Cultural Heritage Management powered by UNESCO
- Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Cultural Heritage Management powered by UNESCO
- Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Performing Arts Consultancy
- Cultural Event Management
- Museum Management
- Theater Management
- Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Visual Arts Consultancy
- Creative Entrepreneurship
- Art Galleries Management
- Visual Arts Consultancy
- Creative Entrepreneurship
10% Being an innovative and responsible leader
Creative entrepreneurship, digital crypto art & new tendencies
During the third module of the International Master in Arts and Culture Management, students will learn how to:
- Legal and Economic Perspectives of Arts & Culture:
- Business and the Law of Arts
- Fundraising and Crowdfunding in the Arts
- Business and the Law of Arts
- Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
- Business Ethics and CSR
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
- Business Ethics and CSR
10% Leadership Program
5 Interactive Courses to Improve Your Soft Skills
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment, and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays, and quizzes.
- Communication & Persuasion in the Digital Age
- Team Work Effectiveness
- Agile Leadership
- Negotiation & Conflict Management
- Emotional Intelligence
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15% Business in Action
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.
20% Capstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Program Outcome
- Identify the tools and techniques involved in a successful cultural management strategy.
- Develop extensive skills in tools and techniques used in managing effectively cultural organizations.
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment.
Program Tuition Fee
Career Opportunities
Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations
The salary of our students after the completion of our International Online Master in Arts and Culture Management increased by an average of 16%