Bachelor in Marketing

Organizations rely on marketing to produce the sales that every organization needs to thrive. However, Marketing is more than selling. Marketing makes sales easier by developing the perfect marketing mix of product, pricing, promotion, and distribution for its carefully chosen target customers. Professionals in marketing need good communication skills, written and verbal, must enjoy working with people, and, increasingly, must be able to make real-time decisions based on statistical data analysis. However, if you are like most Marketers, you want to get on to the good stuff: career options.

RIT’s Marketing program will guide your progress toward becoming an Internet Marketing professional. After Marketing Principles where you will learn the basics, it continues with a course in Integrated Marketing Communication where you will learn to woven Internet Marketing into the company’s traditional promotion mix. It then continues with an overview course, Internet Marketing, before continuing with Social Media Marketing and Search Engine Marketing. You will then develop your strategic vision with Marketing Strategy and Marketing Research. Together with RIT’s emphasis on great writing, (RIT’s writing professors are excellent) and our famous internships (we call them coops) and electives such as Webpage Design, Professional Selling, and Negotiation, these courses will turn you into a solid Internet Marketing professional that can both develop a strategic plan and execute the details. You are also required to take a minor such as Digital Business, Finance, and Management to broaden your knowledge.

Following a broad overview of Marketing in Marketing Principles. Consumer Behavior and Internet Marketing, students can either deepen their digital skills with Search Engine Marketing and Social Media Marketing or the traditional Marketing areas of Advertising and Promotion or Professional Selling before developing their strategic vision with Marketing Analytics and Marketing Strategy.

Why Choose Us

• Degrees issued directly from RIT NY
• Smart, Connected, Innovative and Sustainable campus
• Locally and globally accredited degree programs
• Study abroad at any of the international campuses in Croatia, Kosovo, China, USA
• Unique Internship programs with exposure to industry partners

Possible career options

A career in marketing can take a student in different directions such as advertising, market research, or brand management. However, in Dubai, the most common and attractive alternative for Marketers is internet marketing along with its components: social media marketing, content marketing, and search engine marketing. There is not only a high demand for qualified applicants in these professions but those with well-developed strategic vision can expect rewarding career paths. The Marketing major also supports students that aim at more traditional Marketing careers, including professional selling, advertising, brand management, and marketing research. Although these careers are less common in Dubai than elsewhere, they do exist.

Accreditation

RIT is ranked in the top 2% of American Universities. The Bachelor of Science in Business Administration - The marketing program is an American degree issued by RIT’s New York campus. It is indistinguishable from the degree emitted by the main campus and there is no mention of Dubai on either the diploma or on the transcripts. In addition, it is accredited by the Ministry of Education – Higher Education Affairs (MOE-HEA) and is licensed by the KHDA. The program is one of only three business programs in Dubai accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Your degree comes from RIT New York and is exactly the same degree as earned by studying there. "Dubai" is neither mentioned on the diploma or on the transcript and you have the option of attending the graduation ceremony in either Dubai or New York.