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Romanian-American University MSc in Strategic Marketing

Romanian-American University

MSc in Strategic Marketing

MSc

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English

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On-Campus

Key Summary

    About : The MSc in Strategic Marketing focuses on developing advanced marketing skills needed in today's business environment. This program typically lasts for one year and emphasizes strategic approaches to marketing, consumer behavior, and data analysis. Students gain practical experience through case studies and projects, preparing them for real-world challenges in marketing.
    Career Outcomes : Graduates can pursue various roles including marketing manager, brand strategist, or digital marketing specialist. Opportunities exist across diverse sectors, providing a pathway to careers that build and enhance brand visibility and customer engagement.

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Introduction

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.

  • Developing successful practitioners in one of the most dynamic and popular careers
  • Know-how transfer between academic and business environments
  • Developing expertise in cutting-edge marketing applications
  • Striving for a customer-centered vision in all organizational endeavors
  • Wide range of elective subjects with foreign professors

The Master in Strategic Marketing is a two-year program. The knowledge attained during the classes and the skills developed during this program will render a better-informed and prepared individual. The graduate will be able to tackle a wide variety of marketing aspects, beginning with market comprehension and targeting, continuing with positioning and ending with marketing metrics.

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