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RIT Kosovo™ Bachelor in Multimedia and Visual Communication
RIT Kosovo™

Bachelor in Multimedia and Visual Communication

2 up to 4 Years

English

Full time

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Sep 2025

On-Campus

Key Summary

    About: The Bachelor in Multimedia and Visual Communication focuses on the integration of multimedia, design, and communication strategies. Students will gain skills in various media formats, including digital, print, and online platforms, to create compelling visual narratives. The program emphasizes hands-on experience, allowing students to work on real-world projects that enhance their creative and technical abilities.
    Career Outcomes: Graduates can pursue diverse career paths in areas such as graphic design, advertising, digital marketing, web design, and multimedia production. They may also find roles in content creation, social media management, and visual storytelling within various industries.

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Introduction

Multimedia and Visual Communication Concentration (24 credits)

Multimedia and Visual Communication concentration at RIT Kosovo™ (A.U.K) is designed with the future in mind. Students are prepared with the theoretical framework and hands-on technical skills needed to organize, design and communicate ideas and information in the 21st-century global market and to meet the projected national market needs in the greater Kosovo region in the fields of IT and communication. It is also an excellent compendium to RIT Kosovo™ (A.U.K)'s other concentration offerings and provides a useful skill set for private and family business operations.

National Public Library in Pristina, Kosovo

The course sequencing prepares students with targeted aspects of web design and development, print design and multimedia production, communication techniques and digital asset management. A student successfully completing the Multimedia and Visual Communication concentration will have developed vital skills in the fields of IT, graphic design, media management, communications, as well as developed essential skills for the private business sector.

Required courses:

  • TCOM – 270 Effective Web Design 1
  • TCOM – 271 Effective Web Design 2

Electives:

  • ISTE – 140 Web I
  • ISTE – 141 Web II
  • ISTE – 260 Designing the User Experience*
  • TCOM – 380 Design for Print and Web
  • TCOM – 383 Designing Vector Graphics
  • TCOM – 365 Video Productions

*These courses have prerequisites or co-requisites as noted in parentheses.

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