B.S.B.A. in Entrepreneurial Studies
Lawrence Township, USA
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* for international applicants studying in country | international applicants studying out of country: 15 june 2025
Key Summary
Study at the school named for entrepreneurial pioneer, Norm Brodsky. You will become an independent, innovative, and informed entrepreneur at one of only two NJ schools with dual AACSB accreditation.
Program Overview
Rider entrepreneurial studies (ES) students develop the skills and knowledge needed to become independent, innovative, and informed entrepreneurs. Entrepreneurs look at the world differently and see opportunity where others do not. The programs emphasize practical experience and holistic thinking, encourage students to develop their own business concepts, and enhance analytical skills through experiential classes.
Entrepreneurs and small businesses are the engines for job creation and economic growth. Career opportunities for entrepreneurial students are as boundless as their creativity, imagination, and work ethic. Many employers value students with an entrepreneurial attitude and their ability to think outside the box.
The ES program has two key learning objectives. First, encourage entrepreneurial thinking among students. This entails the ability to recognize, evaluate, and pursue opportunities. Second, build professional skills relevant to starting and/or managing a venture. These include research, business planning, and understanding functional aspects of small business management and operations.
Where potential becomes a plan
Graduates of this program can choose their own path. The knowledge and network students gain in the entrepreneurship program opens the door for myriad opportunities, from succeeding in the workplace or being their own boss in a business venture.
Rider’s financial aid office works with families to ensure an undergraduate education is affordable at every income level. Scholarship and aid award offers are customized to fit your unique financial circumstances.
To get a full picture of the scholarships, grants, and other aid that you may be eligible to receive, apply to Rider and transmit your FAFSA using federal school code 002628. Merit-based scholarships and aid are automatically awarded when you apply, and once we receive your FAFSA, the Office of Financial Aid can help identify additional resources to fund your education.
Scholarships and Awards
The scholarships below are competitive and are typically awarded based on a comprehensive review of the student's academic record, including cumulative high school GPA, rigor of academic course selection, test scores, and auditions (if applicable), and other supporting credentials.
| Scholarships Awards | Award Range | Maximum value over 4 years |
|---|---|---|
| Merit-based scholarships | $14,000 - $27,000 annually | Variable based on financial aid offer. Students who meet the criteria and qualifications for a scholarship automatically receive the award upon admission to Rider. No additional scholarship application is required. |
To be considered for a merit-based academic scholarship, you must:
- Apply to Rider: Submit your completed application for admission, including official transcripts, standardized test scores (unless applying test-optional), essay, and one letter of recommendation by January 15. (Note: the final deadline is November 15th for all Musical Theatre and Acting applicants.)
- Rider offers Test-optional Admission, which means SAT/ACT scores are not required for admission and most scholarships at Rider. Test-optional applicants will be given full consideration for most merit-based scholarships.
- Are you a high achiever? Students with a 4.0 GPA and 1300+ SAT/28+ ACT score may be eligible to receive the maximum merit-based scholarship offer of $27,000. You must submit your SAT/ACTs to Rider in order to qualify for this award level.
- Complete an audition, if required (audition results are a factor in scholarship awards).
- Be regularly admissible to the University as a full-time student.
- Have a minimum cumulative academic 2.7 GPA (unweighted) on a 4.0 scale.
For New Jersey residents—the Rider Tuition Guarantee:
Rider guarantees free tuition for qualified in-state students! If you're a New Jersey resident with a GPA of 3.5 or above based on a 4.0 grading scale, an adjusted gross income of $50,000 or less, and are receiving both full TAG and Pell grants, you may be eligible to attend Rider University tuition-free when you apply as an undergraduate student for the fall 2025 or spring 2026 start terms. Terms and conditions apply.
Visit our website to learn more about the scholarships and aid opportunities.
Rider entrepreneurial studies students gain an education in business, plus the skills, attitude, and experience needed to create new ventures or revitalize established/family businesses. They learn to identify and understand different types of start-up ventures, how to build and present business concepts, and how to evaluate sources of financing for start-ups and other types of ventures.
The program’s interdisciplinary format offers the option of double majoring in another business discipline, such as management, marketing, finance, sports management, information systems, and others.
Students can also choose the entrepreneurial studies minor, a four-course program that is paired with a major in the Norm Brodsky College of Business.
Business Core
- See Business Core Requirements on our website
Major Requirements
- Innovation and Entrepreneurship
- Small Business Management
Select three of the following, at least one of which must be an ENT-prefixed course:
- Intro to Law: Contracts
- User Experience Design, or Electronic Commerce
- Sports Entrepreneurship
- Inside The Entrepreneurial Mind
- Family Business Management
- Small Business Tax Planning 1
- Entrepreneurial Finance
- International Entrepreneurship
- Student Venture Experience
- Special Topics
- Small Business Consulting Sem
- Independent Research and Study
- Intro to Human Resource Mgmt, or Management Skills
- Retailing Management, or Consumer Behavior
One integrative experiential course:
- New Venture Planning
An Entrepreneurial Studies graduate will demonstrate the ability to:
- Evaluate entrepreneurial opportunities in the marketplace
- Assess the business viability of an idea using secondary research
- Use primary research to create a minimum viable product
- Articulate how to manage and grow an entrepreneurial venture
- Create a business plan
Graduates of this program can choose their own path. The knowledge and network students gain in the entrepreneurship program opens the door for myriad opportunities from succeeding in the workplace or being their own boss in a business venture.
