MSc Digital Marketing with Data Analytics
London, United Kingdom
DURATION
16 up to 36 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 19,000 *
STUDY FORMAT
On-Campus
* EU, international & United States | UK full time: £13,000
Key Summary
Introduction
The MSc Digital Marketing with Data Analytics offers a comprehensive blend of marketing and analytical skills, preparing students for the dynamic and evolving field of digital marketing.
This programme integrates theoretical knowledge with practical applications, ensuring graduates are well-equipped for the digital marketing landscape. You will learn how data can help inform decisions in a digital business environment while being mindful of social responsibility, sustainability and business ethics.
The MSc in Digital Marketing with Data focuses on the strategic use of digital marketing tools and data analytics. It covers essential topics like SEO, PPC, social media marketing, and email marketing, as well as data analytics and machine learning, offering a well-rounded understanding of the digital marketing sector.
This master’s programme will teach you how to use digital marketing and data analytics to achieve marketing goals.
You will learn how to use digital channels to reach and engage customers, how to collect and analyse data to extract insights, and how to use those insights to improve marketing campaigns.
Successful candidates will graduate from this Digital Marketing and Data Analytics programme ready to enter a variety of roles in digital marketing, such as a digital marketing manager, SEO specialist, social media marketer, email marketer, data analyst or a marketing consultant.
You will also gain two degrees, one from the UK and one from the US, creating more opportunities on graduation.
This programme is offered with two options, either:
- If your first language isn’t English, you can take Advanced English for Business Studies, which is designed to enhance language abilities and improve communication skills in academic contexts
Or
- If your first language is English, you can take Business Communications Skills, exploring the role of business communication in running modern business and developing professional business communication skills
Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide.
Gallery
Admissions
Curriculum
Fall Semester
- MKT 7110 Marketing in a Digital World
- MKT 7100 Global Marketing Strategy
- EAP 7200 Advanced English for Business Studies
- -- OR --
- MGT 7200 Business Communication Skills (if your first language is English)
Spring Semester
- FNN 7XXX Financial Management 1
- MGT 7XXX Business Analytics: Data and Decisions
- LBM 7107 Integrated Marketing Communications
Summer Semester
- MKT 7200 Social Media Marketing
- MKT 7160 Market Research Skills
- FNN 7XXX Financial Management 2
Fall Semester
Either
- MGT 7902 Internship
- MGT 7510 Marketing Graduate Project
OR
- MGT 7560 Marketing Research Graduate Exhibition
Program Outcome
- Gain the knowledge and skills to plan strategically and implement digital marketing campaigns
- Master a range of data analysis techniques and their application to real-life digital marketing decisions
- Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimization (SEO)
- Gain an ability to apply the techniques and tools utilized within marketing for financial analysis and control
- Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing
Program Tuition Fee
Career Opportunities
Students who have graduated from our masters programmes in the Richmond Business School have gone on to work and study in the following locations:
American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations
Student Testimonials
Why study at Richmond American University London
- Gain the knowledge and skills to plan strategically and implement digital marketing campaigns.
- Master a range of data analysis techniques and their application to real life digital marketing decisions.
- Develop the marketing skills needed to operate different channels and strategies used in digital marketing, such as search engine optimisation (SEO).
- Gain an ability to apply the techniques and tools utilised within marketing for financial analysis and control.
- Gain the knowledge and skills to enter a range of roles in digital marketing including strategic marketing, data analysis for marketing, consumer engagement, marketing communication, and international marketing.
Program delivery
Each course typically involves three to four contact hours per week over a 12-week semester, except the Research Project or Extended Research Project in the Summer semester which require self-directed learning with academic supervision, and the internship which requires part-time work placement for two-three months (minimum of 200 hours).
The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. The methods of assessment can involve the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
The approximate percentage of the broad assessment types for the programme, based on 2024/25 entry is as follows.
Core:
- Coursework 56%, Practical 23% and Examination 22%