Richmond American University London

Business and Data Analytics BSc (Hons)

Year 1 (Level 3)

Modules

• English for Academic Purposes
• Tools for Change
• Research and Writing

Based on your major, choose one or two from:

• Pre-Calculus
• Fundamentals of Computing
• Fundamentals of Business
• Foundations of Sociology

Choose one or two from:

• Endangered Species and Conservation
• History of London
• Foundations of Media and the Arts

Year 2 (Level 4)

Core Modules

• Business Management and Marketing
• Introduction to Managerial Accounting
• Calculus for Business and Economics
• Research and Writing

Choose one course from Arts and Humanities:

• Introduction to Advertising, PR and Media
• Introduction to Intercultural Communication

Choose one course from Social and Behavioral Sciences:

• Introduction to Economics
• Modern Political Thought
• Introduction to International Relations
• Introduction to Psychology
• The Business of Fashion

Choose one course from Data/Numeracy:

• Probability & Statistics
• Data Analysis (for non-MTH majors)

Choose one course from Science:

• Introduction to Programming
• Mathematics of Argument and Reason
• Environmental Science and Society

Year 3 (Level 5)

Core Modules

• Governance and Sustainability
• Organisational Behaviour and Ethics
• Linear Algebra and Multivariable Calculus
• Data Analysis and Visualisation
• Research Methods

Choose one course from Service Learning:

• Digital Collaboration
• Leadership in a Changing World
• Environment and Society
• Global Citizenship and Migration

Plus

• Choose two level 5 electives from across the curriculum, outside of your subject discipline

Year 4 (Level 6)

Core Modules

• Machine Learning and Predictive Analytics
• Sustainable Strategic Management
• Project Management
• Senior Project

Choose a level 6 Internship or Choose two level 6 courses from:

• List choice from L6 Elective
• List choice from L6 Elective
• List choice from L6 Elective
• List choice from L6 Elective

Plus

• Choose one level 6 elective from across the curriculum, outside of your subject discipline

• Gain a broad and in-depth understanding of all aspects of business management raging from Finance to Corporate Strategic Management
• Studying the pathway in data analytics will enable you to harness new, powerful tools using skills that are in great demand across the business world
• Option to add a minor to your Data Analytics pathway in a related subject area, enhancing your employability
• Benefit from practical working experience through an accredited internship in London or worldwide with leading business organisation
• Ease of access to both academics and industry practitioners in Data Analytics creates inspirational and supportive education
• Truly international environment at Richmond and US and UK degree helps access to leading graduate schools in the UK and the USA

Below is a list of where some of the graduates of this programme have gone on to work.

• Ernst and Young
• PwC
• Credit Suisse Private Banking
• Freshfields Bruckhaus Derringer LLP
• Goldman Sachs
• Kuwait Investment Authority

Teaching

The course load at level 3 or first year is 24 US credits, equivalent to 96 UK credits. Students will then complete 32 US credits, equivalent to 128 UK credits per academic year.

Approximately 12 hours per week are in class attendance, and 4 hours are guided learning. The guided learning component could include discussion boards, guest lectures, field trips, asynchronous learning, or similar activities.

Teaching mainly takes place in small classes. Our seminar-style teaching, characterised by interactive discussions and active participation, gives the students an opportunity to engage deeply with the material and their peers. The intimate setting allows for personalised attention from professors, enhancing comprehension and retention. Guest lectures enrich the experience by providing diverse perspectives and reinforcing knowledge through practical applications such as quizzes, discussions and debates. This approach supports academic success and cultivates critical thinking and communication skills, preparing students for future challenges.

Assessment

The balance of assessment by examination, practical assessment and assessment by coursework will vary for each programme and will also depend on the optional electives you choose each year and may be subject to change. The assessment methods can involve term papers, portfolios of work, quizzes, mid-semester and final exams, student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.