Red & Yellow Creative School of Business
Bachelor of Arts in Visual Communication
Cape Town, South Africa
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
ZAR 101,500 / per year *
STUDY FORMAT
On-Campus
* also payable in bi-annual or monthly instalments | non-inclusive of R 9500 application fee
Key Summary
This 3-year undergrad degree is designed for future-forward creatives who want to shape how the world sees and experiences ideas. Red & Yellow equips you with cutting-edge visual skills in graphic design, illustration, photography, art direction, and digital design, while sharpening your thinking through marketing communications and visual studies. You’ll get hands-on industry exposure with real client briefs, workplace learning, and a final-year Brand Challenge. Graduates step into roles like Art Director, Creative Director, or Digital Designer. Admission: Bachelor’s Pass with 50%+ in English.
Build the foundations of a strong & fulfilling creative career
Creating award-winning work starts with learning from the best in the business and bringing your creativity to life starts with a BA in Visual Communication.
Gain a wealth of real-world, practical experience, and the theory and practical skills to back your creative genius. You’ll work on Industry-relevant practical projects coupled with theory and skills-based learning as well as one-on-one interactions with experienced lecturers. Guest speakers from the industry and a work-integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.
Three years of Marketing Communications and Visual Studies provide the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations, and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.
Career Options
- Creative Director
- Art Director
- Product Designer
- Editorial Designer
- Digital Designer
- Next generation creativity - Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.
- Learn from top talent - This BA degree is built and taught by industry pros who know what the job market is looking for.
- Build your career - Get your head start with modules designed to expose you to every creative field before you specialise.
- Get recognised - Be recognised with an industry-centric Red & Yellow BA degree, giving you a blend of theoretical knowledge and hands-on skills.
Year 1
- Practical subjects
- Critical subjects
Year 2
- Choose your major
- Choose your minor
- Critical subjects
Year 3
- Focus on your major
- Critical subjects
- Practical experience
Creative Modules
- Graphic Design
- Art Direction
- Digital Design
- Illustration
- Photography
Critical Thinking Modules
- Visual Studies
- Marketing Communications
Practical Experiences
- Work Place Learning
- Brand Challenge