Master's Degree in Sports Marketing - Online
Online
DURATION
9 Months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
28 Oct 2025
TUITION FEES
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STUDY FORMAT
Distance Learning
Key Summary
Introduction
The online Master in Sports Marketing that we have created with a professional orientation that will train you in this area to have an integrated vision of all areas of the company in the sports sector. With a practical approach, you will learn to master the keys to sports sponsorship, apply technological innovation in broadcasting and sports marketing.
The 100% Online Master's Degree in Sports Marketing is the only official master's degree focusing on sport. Train in the sports marketing industry with Real Madrid CF
Train with a faculty of recognized prestige. With the professionals who are part of this program you will be able to learn in depth about the latest trends and tools in sports brand management, a unique advantage for your professional career.
Learn about the behavior of the consumer of sporting events, consumer of sports products and services, as well as violence in sport and its negative impact on their image.
Identify the international impact of the Olympic Games and professional leagues.
What distinguishes this course from the others?
- Flexible modality with online teaching and exams and virtual TFM to combine your personal and work life with your learning. In this way, you will be able to consolidate knowledge gradually and progressively thanks to a training that adapts to you.
- International experiences: the international character of the School and of Real Madrid CF allow us to offer a series of international experiences that the student can enjoy at their choice and participate in international trips where they can visit the main sports entities and facilities worldwide.
- The only official master's degree in the field of sports marketing.
Program Outcome
The objective of this master's degree is to provide the skills and competencies necessary to be a highly qualified marketing professional in the sports field.
Delve into the use of technology applied to Sports Marketing as a basis for the development of this area, learn how to interpret the information obtained from new technologies and how to translate it into winning strategies.
Ideal Students
The profile of new students is:
- Graduates or equivalent in the area of physical activity and sports.
- Graduates or equivalent in the area of business management, administration and direction.
- Graduates or equivalent in the area of marketing or market research and techniques.
- Other entry profiles, as long as they meet the legal access requirement, will not be grounds for exclusion, but will require an analysis of their previous studies, with the aim of verifying their suitability for the program.
Admissions
Curriculum
- Module 1: Characteristics of Sports Marketing (6 ECTS)
- Module 2: Image of Sport and Sports Sponsorship (6 ECTS)
- Module 3: Market Research in Sports (6 ECTS)
- Module 4: Consumer Behavior (6 ECTS)
- Module 5: Sports Marketing Strategy (6 ECTS)
- Module 6: The Sports Marketing Plan (6 ECTS)
- Module 7: International Sports Marketing (6 ECTS)
- Module 8: Marketing and Communication in Sports (6 ECTS)
- Module 9: External academic internships (6 ECTS)
- Module 10: Master's Final Project (6 ECTS)