Real Madrid Graduate School – Universidad Europea

Master's Degree in Management of Sports Entities MBA - Online

The objective of the University Master MBA in Sports Entities Management is the training of professionals in the world of sports

Key aspects

In recent years, sport has become a discipline that has expanded beyond previously defined boundaries, increasing the need for professionals specialized in the various fields related to sports organizations and sports. The MBA in Sports Organization Management is taught 100% online in Spanish and offers specific training in the field of sports management.

This MBA is composed mainly of ten modules on business management, followed by a transversal module on managerial skills.

The program contains a segment that specializes in sports and focuses on the marketing, management and operation of sports facilities.

Differential Aspects of the Master

• The training is designed to meet the real needs of sports organizations.
• International experiences are offered in Madrid, London, or New York—your choice—to learn about the management of different sports centers and organizations.
• The faculty has some of the reference professionals of the sector and with the visit of directors of entities related to sports management as guest lecturers.
• The international vision of the degree is reinforced by the coexistence on campus with students of more than 40 nationalities.
• The completion of at least 150 hours of mandatory professional practices.

Methodology and Visits

The Master follows the methodology of the case together with the theoretical and practical development of each of the subjects taught.

The subjects are distributed in ten modules. Each module is structured as follows:

• 25% theoretical initial (general concepts)
• 50% theoretical-practical development
• 25% practical cases

The modes are the following:

• Module I. General Management of Sports Companies
• Module II. Economic
• Module III. Marketing and Communication
• Module IV. Management and Operation of Sports Venues
• Module V. Management Skills
• Module VI. Specialty B - Entrepreneurship and Corporate Social Responsibility
• Module VII. Specialty C – Marketing and Communication
• Module VIII. Specialty D – Operation of sports venues
• Module IX. Practices
• Module X. Master's Final Project

In the Master's Degree MBA in Management of Sports Entities, "Alfredo Di Stéfano" are taught throughout the year, monographic sessions related to the following areas:

• Sports and health (medical centers, fitness, doping)
• Visit to the facilities of the London 2012 Olympic Games
• Asphalt sports (motorcycling, motorsport, cycling)
• Organization of major events: O2 Arena, ATP World Tour Finals, Tennis Master Series and Wimbledon, among others
• American sport (NBA, NHL, NFL, MLS)
• Sports sponsorship and marketing companies: IMG, Mindshare and Optagon, among others.

The master's degree follows the case methodology along with the theoretical-practical development of each of the subjects taught.

Throughout the year, the MBA Master's Degree in Sports Management offers monographic sessions related to the following areas:

• International trips will be made, among which you will have to choose one, Madrid, London and New York, which will be essential to enrich and broaden the vision with different management models.

Activities

During the master's program, all aspects necessary to help students develop their personal and professional development are covered. This is done through special sessions every month.

• Entrepreneurship
• Coaching
• Ongoing Talent (experiences to improve the professional profile and better position in the selection of talent).
• Learning by living, transmission of values ​​and competences through sports.
• Sports volunteering

Prepare to work in the management and direction of sports organizations, as well as in the organization of sporting events.