Queen's University Belfast

MSc AI in Business

The MSc AI in Business programme is a full-time postgraduate course aimed at students with any undergraduate degree background. The curriculum covers essential areas of AI, including machine learning, data science and analytics, generative AI, design thinking, and ethical considerations, alongside business-oriented modules focused on strategy, innovation, and decision-making. This programme will prepare students to apply AI-driven solutions to challenging business problems, making them valuable in a wide range of industries where AI is transforming strategic approaches and enabling new business insights.

Designed with a focus on real-world application, the MSc AI in Business programme incorporates case studies and applied projects to address current challenges in AI and business integration. Through these projects, students gain practical experience and build competencies that are highly relevant in a data-driven economy.

As AI increasingly augments tasks rather than replaces jobs, this applied focus supports students’ professional development and prepares them for the growing need for a ‘future-ready’ workforce. The programme equips graduates with in-demand AI skills that improve productivity and career prospects, catering to the rising demand for AI capabilities in both tech and non-tech roles. In addition to technical skills, the curriculum emphasises skills such as strategic decision-making, problem-solving, and innovation, which are critical for navigating AI-driven business landscapes. Graduates of the programme will be well-positioned for roles such as Business Transformation Consultant, Customer Insights Specialist, Strategic Innovation Advisor, and Business Intelligence Analyst, where they can leverage AI to drive business efficiency, customer engagement, and strategic growth.

AI in Business - January intake highlights

Student Experience

Queen’s University Belfast offers a cutting-edge MSc AI in Business programme, aligning with its Vision 2030 to provide impactful education that bridges AI expertise with strategic business applications. The programme prepares graduates to lead in AI-enhanced roles in a rapidly evolving global economy.

Focuses on cutting-edge AI-driven business Challenges.

The MSc AI in Business programme prepares students to navigate the transformative potential of AI in business. Students will gain knowledge and develop critical skills in cutting-edge areas such as machine learning, data science, generative AI, ethical AI applications, and strategic innovation. The curriculum integrates real-world case studies and projects to address complex challenges in AI integration, empowering students to lead in a rapidly evolving, AI-driven business landscape.

Industry Links

The AI in Business Independent Research Project offers students a unique opportunity to integrate knowledge and skills obtained in the spring semester and apply this knowledge to propose viable and realistic AI-driven solutions to an organisational or societal challenge.

There are three alternative pathways to choose from:

• Consultancy-Based Independent Research Project: This pathway involves engaging directly with an organisation to identify opportunities where AI, machine learning, or deep learning can be strategically implemented. Students will explore potential areas for improving processes, developing innovative ML approaches, and gaining a competitive edge through AI solutions.
• Analytical Problem-Solving Independent Research Project: For students selecting this pathway, the focus is on addressing a clearly defined organisational or societal problem through data analytics and AI techniques. Leveraging AI-driven insights, students will propose actionable analytics strategies that apply advanced AI or machine learning models to tackle the identified business or societal problem in a sustainable and impactful way.
• Internship-Based Independent Research Project: This pathway is designed for students undertaking an internship, where they will critically analyse the ways in which the host organisation deploys AI/machine learning solutions to enhance its competitive position or resolve challenges. Students will produce a reflective analysis and propose additional AI-powered strategies that could support the organisation’s goals.

Career Development

Emphasis on Employability Skills.

A unique module on Developing Careers and Employability Skills is dedicated to enhancing students’ employability. Through an experienced careers team, students will build an awareness of relevant job opportunities and enhance critical skills for building successful careers. Valuable opportunities to engage with employers and alumni are embedded throughout the programme via employer insights, networking circles, LinkedIn workshops, and job talks.

World Class Facilities

Queen’s Business School (QBS) has recently undergone an innovative expansion that establishes a benchmark of global excellence for one of the top business schools in the UK and Ireland. A stunning new 6,000 square metre building has been designed with the latest digital infrastructure for media lecture capture, TED Talk provision and collaborative breakout sessions.

Fostering an enhanced social and educational experience, the new state-of-the-art QBS venue boasts a 250-seat tiered educational space; 120-seat Harvard-style lecture theatre; 150-seat computer laboratory; breakout study spaces; FinTrU Trading Room; a café, and a Business Engagement and Employability Hub.