Queen's University Belfast - Faculty of Arts, Humanities and Social Sciences

MSc in Marketing

Designed for the consumer, industrial, and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behavior, digital marketing (including Google Analytics), marketing analytics, research methods, and international marketing.

The MSc Marketing program has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical, and practical skills required by firms to compete in the global marketplace.

Marketing highlights

Professional Accreditations

Accreditation has been gained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.

Students of the MSc Marketing program can register as students with CIM and will have access to all CIM resources, including webinars and Marketing Expert (an additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.

Upon successful completion of the MSc Marketing program, students will have a number of exemptions from CIM professional examinations. Students can undertake the CiM Certificate in Professional Marketing, which requires them to complete one online module (students are exempt from 2 other modules), or the CiM Diploma in Professional Marketing, which requires them to complete two online modules (students are exempt from 1 other module).

Industry Links

Students will have the opportunity to apply for a minimum 12-week paid internship as an option in Semester 3, students will be required to undertake an action research project and submit a report based on this. This option is instead of undertaking a traditional research dissertation or an academic research project. This option, only available to top high-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.

Student Experience

Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.