Qingdao Technological University Qindao College
Bachelor of Marketing
Qingdao, China
Bachelor's degree
DURATION
LANGUAGES
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
About : The Bachelor of Marketing equips students with essential skills for navigating various marketing environments. The curriculum covers areas such as consumer behavior, market research, digital marketing, and brand management. This program is designed to prepare graduates for the dynamic marketing landscape, ensuring they have a solid foundation in both theory and practice.
Career Outcomes : Graduates can pursue various roles in marketing and related fields. Potential career paths include positions such as marketing manager, digital marketing specialist, and brand strategist. Opportunities may exist in multiple sectors, from large corporations to startups, depending on individual interests and specialization areas.
Bachelor of Marketing
The program is taught in Chinese.
This program provides a comprehensive marketing education with a sound business foundation. It offers training in research, preparation of marketing plans and strategies, computer use, and management. Many graduates have blossomed into innovative talents in such fields, for they have acquired the essential theory of marketing, vocational skills and English competence in communication. The major courses include Micro Economics, Consumer Behavior, Market Research, Marketing Case, and Planning, etc.