POLIMI Graduate School of Management

International Master in Media and Communication Management

Programme structure

Our International Master in Media and Communication Management, a 12-month programme offered by POLIMI Graduate School of Management, equips you with the cutting-edge skills and knowledge needed to thrive in today's dynamic media landscape.

At POLIMI GSoM your learning journey goes beyond lectures and textbooks, as we have designed a transformational path that will allow you to embark on a journey towards professional and personal fulfilment.

Your Courses

• General Management Courses (Distance Learning)
• Basics of Marketing Communication
• Media and Communication Management
• Concentrations
• Digital Waves (Electives)

Your Purpose

• Management with Purpose
• Inspiration from Purpose Pioneers
• Leadership with Purpose

Your Practice

• Challenge Yourself
• Meet the Corporate World

Your Career

• Career Training Sessions
• Purpose in Your Career
• Impact Career Fair

Project Work / Internship
Graduation Ceremony

Start and End of courses may vary.

At the end of your Master, if eligible, you will be granted a:

• Master’s Diploma from POLIMI Graduate School of Management
• 1st level University Specialising Master degree from Politecnico di Milano

Is it right for me?

You are an ideal candidate if you:

• possess a strong academic background in media, communication, journalism, or a related field. Other backgrounds are also welcomed, as long as you seek to gain professional expertise and innovative approaches to craft impactful communication.
• are eager to acquire essential hard skills such as digital media production, data analytics, and strategic communication and feel ready to harness the full potential of both traditional and new media, ensuring your messages resonate across all platforms. The program provides hands-on experience with industry-standard tools, enabling you to develop technical proficiency and practical expertise.
• are motivated to tackle the dynamic challenges in the media and communication sector, including digital transformation, audience engagement, and media ethics. By mastering these areas, graduates can aspire to roles such as media managers, communication strategists, and digital marketing specialists, equipped to lead and innovate in the industry.
• thrive in an interactive learning environment that emphasizes practical application. The program integrates case studies, real-world projects, and collaboration with industry professionals, ensuring you gain invaluable insights and experience directly from experts in the field.

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

Your Career Path

The Career Development Centre provides students with a self-assessment of their skills and an analysis of the job market; candidates will be supported in designing a customised career strategy and an effective action plan, to turn their career aspirations into achievable goals. The Career Development Programme will assist students to develop professional skills and to become successful “Career Leaders”.

Career Impact & Top Employers

Our International Master in Media and Communication Management gets you ready for a variety of roles, including:

• Media and Communication Specialist
• Junior Brand Manager
• Analyst/Consultant
• Account Manager

For the 2022 cohort, over 75% of our students* were offered employment opportunities by the end of the programme, covering positions in a wide range of company sectors such as Media, Entertainment, Consulting, and many others.

The Last Year’s Top 3 Employers

• Sperlari
• Coca Cola Europacifics Partners
• Accenture Song

Learn from our network of partner companies and professional consultants directly involved in the programme: they do not simply provide support, but also design the content with our faculty and bring their direct experience to the class, presenting real cases to discuss during the sessions. Among these are UNA, UPA, WPP, Hyundai, Incentive Promomedia and many others;

This programme focuses on important and increasingly up-to-date media and communication topics (metaverse marketing, influencer marketing, content strategy, etc), combining professional and theoretical expertise and using action-based teaching methods;

You will also have the possibility of choosing between two different concentrations (Media and Communication for Management and Media and Communication for Services) and attending several laboratories aimed at putting into practice the topics covered in the classroom.

Moreover, by becoming part of our School you will:

• Be in direct contact with innovation and digital transformation due to our network that includes over 370 research centres, PoliHub – the Politecnico di Milano incubator – and over 40 observatories
• Participate in networking moments with alumni, headhunters, and companies that will give you insight regarding the market needs to be required to become a future leader
• Be able to develop your professional career with the assistance of our Career Development Centre. In the academic year 2021-2022, an 83% rate of Employability among all the Specialising Masters was accomplished three months after the end of teaching activities.