Philander Smith College
Bachelor of Business Administration Marketing Concentration
Little Rock, USA
DURATION
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LANGUAGES
English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
STUDY FORMAT
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Key Summary
About: The Bachelor of Business Administration (BBA) with a marketing concentration covers essential business principles, marketing strategies, consumer behavior, and digital marketing techniques. This program equips students with the skills necessary to thrive in the competitive marketing landscape.
Career Outcomes: Graduates can pursue careers in various fields, including marketing management, brand management, digital marketing, advertising, and sales management. Additionally, you may find opportunities in market research, public relations, and social media strategy.
Scholarships
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Introduction
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
The fieldof marketing encompasses roles related to product development, positioning, branding, distribution, advertising and promotion, sales and sales management, marketing research, consumer behavior, retailing and wholesaling, distribution, pricing, customer satisfaction and retention, competitive analysis, and social responsibility.