MSc in Marketing for the Agro-Food Sector
Thessaloniki, Greece
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 5,900 *
STUDY FORMAT
Blended
* academic year 2025-26 fee | non-inclusive of room & board fee 3850
Key Summary
The Master of Science in Marketing for the Agro-Food Sector is designed to develop skilled marketers and business professionals in agriculture and food-related industries, both in Greece and internationally.
The program equips students with the knowledge, skills, and mindset required to succeed in the agro-food sector through a multidisciplinary, blended learning approach combining classroom instruction, online learning, hands-on projects, and research.
Program Highlights
- Hands-on Experience: Students engage in market-driven research and collaborate with industry experts.
- Flexible Study Model: Evening and weekend classes (online & in-person) accommodate working professionals.
- Industry-Relevant Curriculum: Case studies, seminars, and real-world applications shape strategic thinking.
- Strong Industry & Alumni Network: Access to a professional network of businesses, cooperatives, and research institutions.
Semester 1
- Entrepreneurship
- Research Methods and Data Management
- Innovative Technologies for Sustainable Agricultural Systems
- Food Marketing and Branding
- Consumer Needs and Trends
- Advanced Topics in Agro-Logistics and Transport
Semester 2
- Advanced Operations Management
- Digital Marketing
- Academic Research for Business
- Domestic and International Sales (Optional)
- International Supplies and Purchasing (Optional)
- Search Marketing (Optional)
- Work-Based Learning (Optional)
Semester 3
- Management Accounting / Costing
- Dissertation
Students will engage in:
- Real-world research projects in food science and technology.
- Seminars and networking events with industry experts.
- Visits to food companies, research centers, and trade fairs.
- Career-building activities in collaboration with industry partners.
Upon completion of the program, students will be able to:
- Identify trends in food production and evaluate their environmental impact.
- Develop and implement food safety and regulatory compliance strategies.
- Innovate and improve food products to meet consumer demands.
- Conduct high-level research in food science and technology.
- Launch and manage food-related businesses.
Graduates can pursue careers in marketing, sales, logistics, and management roles in the agriculture and food sectors, including:
- Produce and Processed Food Buyer
- Export and National Sales Manager
- Packaging and Logistics Manager
- Marketing and Branding Consultant
- Entrepreneur or Independent Consultant