MS Marketing Analytics
New York, USA
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 51,160 *
STUDY FORMAT
On-Campus
* estimated total cost of program: $46,800–$51,160
Key Summary
Our MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy to build the career you’re meant for.
Acquire Specialized Skills
- Analyze simple and complex marketing data for managing customer relationships.
- Bridge the gap between analytical models and business opportunities with innovative solutions.
- Plan and develop integrated, interactive, and digital strategies.
Marketing Analytics Program Overview
Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics. Our faculty is connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.
Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.
At Lubin, we recognize that analytics skills are essential to advance your career. You’ll work with analysis software such as Excel, IBM SPSS, SAS, R, and Python. We also provide subscriptions to proprietary databases and dashboarding tools such as MRI Plus, Simmons OneView, Compustat, Lexis Nexis, Social Explorer, Social Studio, Qualtrics, and Tableau. Learning resources include access to research databases, e-books from Books24x7, and online learning platforms such as LinkedIn Learning and DataCamp.
Pace University offers students as much financial assistance as possible. Financial Aid can come in many forms, including scholarships and grants, work-study, and student loans. Financial Aid award packages offered by Pace University typically consist of a combination of awards from these types of aid programs.
General Rules Covering All Financial Aid
- Any combination of tuition-specific Pace-funded scholarships, grants, or awards and New York State or other tuition-specific funding cannot exceed your actual tuition charges.
- All financial aid combined may not exceed your Cost of Attendance.
- You must be matriculated in a degree program at Pace University to receive any financial aid other than Alternative Loans. (Note that some certificate program students also qualify). Matriculated means that you are admitted to and enrolled in a degree or applicable certificate program.
- Generally, students must be enrolled at least half-time (6 credits per semester) to qualify for aid. Exceptions are Federal Pell Grants and Alternative Loans.
- To review basic eligibility criteria for Pace University, Federal, and New York State aid programs please visit our General Eligibility section.
Pace Scholarships and Resources
- Institutional Scholarships and Grants
- Federal Grants
- New York State Scholarships and Grants
- Third-Party Scholarship Resources
Preliminary Skills and Prerequisite Courses
- MBA 806: Driving Marketing Performance (3 credits)
- MBA 810: Business Analytics and Statistics (3 credits)
Required Core Courses
- MBA 679: Value Creation and Competitive Advantage in Global Markets (3 credits)
- MAR 635: Marketing Research (3 credits)
- MAR 644: Customer Relationship Management (3 credits)
- IS 665: Introduction to Data Mining and Visualization (3 credits)
- or MAR 649: Digital Marketing
- or MAR 675: Strategic Marketing Planning
- or MAR 680X: Data Mining Using SAS
- MAR 664: Predictive Analytics (3 credits)
- MAR 673: Customer Intelligence (3 credits)
- MAR 692Q: Research Project (3 credits)
Specialization Electives
Choose three courses from the following:
- IS 613: Database Management Systems
- MAR 620: Consumer Behavior
- MAR 640: Selling Skills and Managing the 21st Century Sales Team
- MAR 643: Interactive and Direct Marketing
- MAR 645: Advertising and Sales Promotion
- MAR 654: Marketing of Services
- MAR 660: New Product and Service Planning and Development
- MAR 695: Marketing Internship
Career Opportunities
- Business Development Manager
- Business Operations Specialist
- Customer Intelligence Analyst
- Market Research Analyst
- Market Research Manager
- Market Research Consultant
- Marketing Director
- Marketing Consultant
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