Online
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
STUDY FORMAT
Distance Learning
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The students will learn the mechanics for collecting data, analyzing data and some core modelling approaches in forecasting, mix modelling and cross-channel attribution; How to use the purchase funnel as a framework for optimizing your marketing campaigns across paid, owned, and earned channels; Create a meaningful measurement and “test and learn” plans to show the business impact of marketing efforts; How to analyze marketing data and turn analysis into insight; Best practices for written and oral presentations.
By completing this course, you will be able to:
Determine which variables are impacting campaign response to optimize performance
Determine the drivers of campaign performance and strategic optimization opportunities
Tell a story through data
Create an executive summary of analytics insights
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!