Muscat, Oman
DEGREE TYPE
BSc
DURATION
LANGUAGES
Arabic, English
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
STUDY FORMAT
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Key Summary
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Introduction
In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.
The BSc (Hons) in Tourism Marketing therefore provides an interdisciplinary approach so as to develop professionals for the tourism sector who have a deep understanding of the critical role of marketing in supporting business growth.
Graduates of the programme will be able to plan and integrate the marketing of tourism systematically and holistically whether for private or state owned organisations at local, national, regional and international levels in order to meet the needs of identifiable consumer groups. The curriculum integrates the study of tourism, a marketing focus and the development of the individual student.