Bachelor of Business Administration in Marketing & Management
Oklahoma City, USA
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* rolling admission
Key Summary
About: The Bachelor of Business Administration in Marketing & Management at OC blends marketing, management, advertising, professional selling and technology‑mediated marketing. You’ll learn from Oxford‑trained theologians, NASA scientists and bestselling authors in a mission‑driven Christian community. Expect hands‑on learning: a Business Boot Camp, sports‑industry projects and tours, plus 100% graduate employment within six months.
Career Outcomes: Graduates enter sales, marketing, sports marketing, market research, management consulting, human resources and leadership. Key roles include Sales representative ($43,400–$105,670), Marketing research analyst ($63,120; 23% growth), Sports marketing manager ($132,620; 10% growth), Management analyst ($83,610; 14% growth) and Administrative services manager ($96,180; 10% growth).
Join one of our programs where you will be treated as an individual, challenged in your work, and learn to innovate in new ways, all while pursuing a greater mission.
Fast Facts
50executives speak in sports management program | #18nationally ranked marketing program | #1in Oklahoma in major field in business test scores | 1-1-3ethics debate team 2019, placed 1st in Oklahoma, 1st at Texas regionals and 3rd in the national ethics bowl |
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Sports Management
Students score with OC’s close ties to OKC Thunder, PGA golfers, MLB greats, and local teams like OKC Energy, Dodgers, and OKC Blue. Sports Management students interact with 50+ leaders in the industry, boasting 100% job placement, gain hands-on experience at major sporting events, tour major facilities like AT&T Stadium, and present marketing plans to the NBA.
Business Boot Camp
Present your product or service to ‘Shark Tank’ investors, tour Oklahoma City businesses, meet executives and have fun with your fellow incoming Business students. It’s a 3-day weekend prior to the start of classes that counts as your Intro to Business class for only $75.
Related Degrees
- Sports Management
- Business Administration
- Marketing Management with Advertising Emphasis
- Marketing Management with Marketing Management Emphasis
- Marketing Management with Professional Selling Emphasis
- Marketing Management with Technology-Mediated Marketing Emphasis
Best for the Money
College Factual ranked our marketing program 2019 Best for the Money and Study.com says we are #18 in the nation. We stand out because of our accessibility, affordability, and quality of education. Our students engage with businesses, meet executives, and present research projects at academic events. Since 2016, 100% of marketing graduates are employed within six months.
Benchmark Society
The Benchmark Society plans to resume in the 2021-22 school year.
Share your perspective, network among leaders, and shape the future of Oklahoma’s business community in the collaborative forum of OC’s Benchmark Society. Members and guests enjoy luncheons featuring speakers who are nationally prominent business executives while dues and donations fuel OC’s Student Investment Fund. Enhance student placement in business and finance careers as a member of the Benchmark Society.
Management Degree Plan
The Management program is oriented toward the behavioral and organizational aspects of industrial, commercial, and institutional organizations. This degree is for students preparing for a career in supervisory and management positions.
An OC graduate with a Bachelor of Business Administration degree will:
- Gain competency in the foundational areas of business.
- Understand the importance of ethics, values, morals, and social responsibility and relate them to the Christian worldview.
- Possess critical thinking, analytical, and problem-solving skills.
- Be able to work effectively in a global context.
- Develop professional and persuasive communication skills.
Students must complete a minimum of 126 hours including the major, core, and minor if required. Elective hours may be needed to reach 126 hours.
Introduction to business (1 hour) chosen from
- BUSA-1111 Business Orientation
- BUSA-1211 Introduction to Business
Lower-division (12 hours)
- ACCT-2113 Accounting Principles I
- ACCT-2213 Accounting Principles II
- ECON-2113 Macroeconomic Principles
- ECON-2213 Microeconomic Principles
Math (12 hours)
- MATH-1223 Mathematical Functions and Modeling
- MATH-2913 Statistical Methods
Upper-division (24 hours)
- BUSA-3213 Business Law
- BUSA-3713 Business Ethics
- COMM-3113 Business and Professional Communication
- FINC-3313 Principles of Finance
- INFO -3613 Management Information Systems
- INTL-3313 International Business
- MGMT-3113 Principles of Management
- MKTG-3313 Principles of Marketing
Capstone (3 hours)
- MGMT-4613 Strategic Management
Specialized management (12 hours)
- MGMT-3323 Entrepreneurship and Small Business Management
- MGMT-4313 Organizational Behavior
- MGMT-4513 Human Resource Management
- MGMT-4743 Social Entrepreneurship
Required accounting (3 hours)
- ACCT-3313 Cost Accounting
Organizational leadership and communication (9 hours)
- Comm-3243 Planning and Leading Events
- Comm-3323 Organizational Communication
- Comm-3333 Team Communication and Leadership
- Comm-3353 Interpersonal Communication
- Comm-4523 Conflict Resolution and Negotiation
- MGMT-4993 Internship Management
Management Capstone (3 hours)
- MGMT-4533 Issues in Management
What Does Your Future in Marketing & Management Look Like?*
Sales representative
Median salary from retail electronics $43,400 to electronic component manufacturing $105,670
Marketing research analyst: 23% job growth
Median salary $63,120
Sports marketing manager: 10% job growth
5+ years of experience needed
Median salary $132,620
Management analyst: 14% job growth
Median salary $83,610
Human resources specialist: 7% job growth
Median salary $60,880
Administrative Services Manager: 10% job growth
Median salary $96,180
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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