Master in Digital Marketing, Growth Hacking and eCommerce
Online
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 7,700
STUDY FORMAT
Distance Learning
Key Summary
Introduction
The Master in Digital Marketing, Growth Hacking and eCommerce , with a master's degree in continuing education, provides professionals with all the keys and tools to successfully sell and communicate online. The digital economy is increasing year after year, becoming one of the main drivers of economic growth and, in this digital world, e-commerce is expanding. This program is ranked in the TOP 5 in Spanish in the E-Business and Digital Marketing category according to Eduniversal's Best Masters Ranking .
Admissions
Curriculum
Our program is structured in 2 blocks and culminates with the Master's Final Project. In addition, during the development of the program, four voluntary bootcamps and various additional activities will be carried out.
- Block 1. Digital Marketing
- Block 2. eCommerce
- Master's Final Project
- Bootcamps and Additional Activities
Digital marketing
- Fundamentals of digital marketing and e-commerce
- Search Engine Marketing: SEO and SEM
- Performance marketing and permission marketing
- Social media strategies
- Marketing automation and programmatic buying
- Analytics and metrics
eCommerce
- CRM, loyalty and customer service
- Usability, interaction design and user experience
- E-commerce technology operations and management
- Growth hacking simulation
Program Outcome
goals
Objective 1: Digital Communication
Understand the new paradigm of digital communication to improve its effectiveness throughout the different campaigns, by delving into the different elements that make it up and the existing tools.
Objective 2: Ecommerce Management
Learn about the phases that make up the eCommerce management process, as well as the techniques used in each of these, to optimally manage this type of business, from user acquisition to after-sales service.
Objective 3: Social Media
Identify the main elements that make up the social media environment in order to adapt it to the development of the digital strategy, and learn to design a Social Media plan, determining the necessary resources (human, technical and economic) in an effective and efficient manner.
Objective 4: Technology
Identify the different changes that have occurred in the technological environment with an impact on digital marketing and eCommerce in order to implement them and readjust the communication strategy in any company.
Student Testimonials
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam โ the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions youโll find in the exam.