Master's Degree in Data-Driven Marketing, with a Specialization in Marketing Research and CRM
Lisbon, Portugal
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 May 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 6,000 / per course *
STUDY FORMAT
On-Campus
* The tuition fee is โฌ7,500 for applicants with a nationality from a non-European Union member country.
Key Summary
Introduction
The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.
Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.
Length
The program lasts 4 semesters. The classes will start in September 2025, end in June 2026, and run after working hours (after 6:30 p.m.), 2 to 3 times a week.
Applications Phase
The applications for this program are open between April 15th and May 15th, 2025.
Ideal Students
Who is it for?
The Master's Degree program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, technical staff, and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis, and treatment of information. This program is particularly aimed at technical staff and users of Market Research, as well as professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, and FMCG (fast-moving consumer goods), among others.
Admissions
Scholarships and Funding
The NOVA IMS programs, offer a unique learning experience, combining theory with the application of the best and most innovative teaching practices.
If you are interested in studying at NOVA IMS and want to explore scholarship and award opportunities, this page is your starting point to discover the options available in the different programs.
Curriculum
This program lasts 4 semesters: 2 correspond to the curricular component and 2 to the development of a thesis or work project, in a total of 120 ECTS.
The curricular component (1st and 2nd semesters of the program) corresponds to 60 ECTS, of which 41,5 are in mandatory course units:
Mandatory course units
- Descriptive Analytics in Marketing
- Dissertation/Internship Report/Project
- Experimental Design
- Market Research
- Marketing Engineering and Analytics
- Marketing Strategy and Innovation
- Predictive Analytics in Marketing
- Research Methodologies
Recommended course units
- Big Data for Marketing
- Brand Management
- Consumer Behavior Insights
- Data Science for Marketing
- Digital Analytics
- Digital Marketing & E-Commerce
- Machine Learning in Marketing
- Search Engine Optimization
- Social Media Analytics
- Social Network Analysis
The remaining 18,5 ECTS corresponding to the Elective Course Units, will be chosen by the students among a wide range of available course units.
1st year - Fall Semester
- Descriptive Analytics in Marketing
- Experimental Design
- Marketing Strategy and Innovation
- Applied Network Analysis
- Brand Management
- Business Intelligence I
- Business Process Management
- Data Privacy, Security, and Ethics
- Data Science for Marketing
- Digital Analytics
- Digital Marketing & E-Commerce
- Digital Transformation
- Information Management Systems
- Social Network Analysis
1st year - Spring Semester
- Market Research
- Marketing Engineering and Analytics
- Predictive Analytics in Marketing
- Big Data for Marketing
- Business Intelligence II
- Consumer Behavior Insights
- Customer Relationship Management Systems
- Data Visualization
- Data-driven decision making
- Knowledge Management
- Machine Learning in Marketing
- Process Mining Powered By Nokia
- Sampling Theory and Methods
- Search Engine Optimization
- Social Media Analytics
2nd year - Fall Semester
- Dissertation/Internship Report/Project
- Research Methodologies
Program Outcome
Goals
The goal of this program is to train technical staff and managers to:
- Plan, create, and conduct market studies or any other market research
- Select and apply methods of collection of marketing data
- Analyze, interpret, and communicate the results of market research
- Manage, explore, interpret, and communicate marketing information that is present in information systems or from other sources of marketing information
- Create, implement, and manage customer relationship policies.