Norwich University of the Arts
BA (Hons) Fashion Marketing and Business
Norwich, United Kingdom
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* we recommend that applicants apply by April of the year they are applying, but we will accept applications up until the end of August in exceptional circumstances
Key Summary
You are a budding business strategist who is passionate about the fashion industry and wants to understand the marketing mechanics behind big-name and challenger brands on the catwalk and high street.
Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.
You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.
As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:
- Marketing and Promotional strategies
- International Fashion Branding
- Fashion Retail and Visual Merchandising
- Fashion Buying and Merchandising
And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.
Year 1
- You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills.
- Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism.
- Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications.
- Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
Year 2
- Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing.
- Develop an understanding of the fashion industry, organisational management and fashion business fundamentals.
- Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres.
Year 3
- Further explore Corporate Responsibility, Fashion Futures and Strategic Business Planning.
- Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan.
- Take part in live projects and competitions such as briefs from Graduate Fashion Week.
- Compile a professional portfolio website.
- Write a Research Report on a topic broadly related to fashion and your own individual practice.
Skills for the Fashion Industry
The course has a common first year with Fashion Communication and Promotion – giving you the opportunity to collaborate with students who are approaching the fashion industry from a different direction.
Typical Career Paths include
- International Fashion Marketing
- Fashion Retailer
- Fashion Campaign Manager
- PR and Event Manager
- Digital Content Creator
- Brand Strategist
- Social Media Strategist
- Visual Merchandiser
- Fashion Buyer
- Fashion Merchandiser
- Fashion Business Manager
- Fashion Entrepreneur