Norwich University of the Arts
BA (Hons) Fashion Communication and Promotion
Norwich, United Kingdom
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* we recommend that applicants apply by April of the year they are applying, but we will accept applications up until the end of August in exceptional circumstances
Key Summary
You’ll create original content and eye-catching campaigns at NUA that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.
Our BA (Hons) in Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.
As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:
- Market segmentation
- Branding and brand development
- Promotional strategies
- Competitor analysis and more!
And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.
Year 1
- Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
- Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
- Undertake an introduction to photography
- Apply your creative and conceptual abilities to fashion styling and illustration projects
- Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
Year 2
- Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
- Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
- Undertake an introduction to digital film making and 3D digital modelling
- Design and create a 360-degree fashion campaign
- Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
Year 3
- Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
- Expand your technical, creative and management skills relevant to your practice
- Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
- Compile a professional portfolio of work in appropriate physical and digital formats
- Write a Research Report on a topic broadly related to fashion and your own individual practice.
In our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography.
The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.
Skills for the fashion industry
There will be opportunities to collaborate with students from other NUA courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.
Typical career paths include
- Fashion Stylist
- Style Scout
- Trend Forecaster
- Fashion Buyer
- Visual Merchandiser
- Fashion Marketer
- Brand Strategist
- Social Media Strategist
- Creative/Art Director
- Promotion and PR
- PR and Event Manager
- Fashion Writer
- Fashion Editor
- Fashion Blogger
- Fashion Vlogger
- Fashion Illustrator
You’ll also get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.