Northern State University

BSc in Marketing

• Collect, analyze, and describe the major types of stakeholders buying behavior to gain a better understanding of stakeholders. (Cross-curricular Skill: Inquiry and Analysis)
• Demonstrate a capacity to synthesize existing ideas, images, or expertise in original ways and react in an imaginative way characterized by a high degree of innovation. (Cross-curricular Skill: Critical and Creative Thinking)
• Identify, locate, evaluate, and effectively use and convey information to address a marketing problem or opportunity. (Cross-curricular Skill: Information Literacy)
• Design and evaluate a strategy to achieve a desired business/marketing goal. (Cross-curricular Skill: Problem Solving)
• Recognize the connections among ideas and experiences to synthesize and transfer learning to new and complex situations. (Cross-curricular Skill: Integrative Learning)

Emphases

The Digital Media specialization offers students the opportunity to learn the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing.

Choose three:

• ARTD 113 Introduction to Digital Media 3
• ARTD 231 Graphic Design I 3
• ARTD 333 Web Design I 3
• ARTD 338 Digital Video Design I 3
• BADM 378 Marketing for E-Commerce 3

The Digital Marketing specialization offers students the opportunity to better understand the integration of technology and the use of data to gain insight into customers' motivations, preferences, and behaviors.

• BADM 378 Marketing for E-Commerce 3
• MIS 385 Data Mining 3
• MIS 480 Business Intelligence 3

The Marketing Management specialization offers students the opportunity to better understand the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value.

Choose three:

• BADM 378 Marketing for E-Commerce 3
• BADM 379 Logistics 3 BADM
• 404 Not-For-Profit Marketing 3
• BADM 432 Customer Relationship Management 3
• BADM 469 Project Management 3
• BADM 473 Retail Management 3

The Public Relations specialization offers students the opportunity to better understand communication which is a key component of marketing, along with market research and customer service.

Choose three:

• BADM 378 Marketing for E-Commerce 3
• SPCM 150 Introduction to Public Relations 3
• ENGL 302 Hypertext Writing 3 or MCOM 210 Basic Newswriting 3
• SPCM 223 Mass Communications 3 or SPCM 410 Organizational Communication 3

First Year

Fall

• BADM 102 Professional Development and Planning 1
• CSC 273 Spreadsheet Data Analysis 3
• ENGL 101 Composition I 3
• IDL 190 First Year Seminar 2
• MATH 101/101L Intermediate Algebra or MATH 114 College Algebra 3-4

Spring

• CMST 101 Fundamentals of Speech 3
• ENGL 201 Composition II 3
• MATH 114 College Algebra if needed 3
• Natural Science with Lab Course 3-4
• Behavioral/Social Sciences Course 3

Second Year

Fall

• ACCT 210 Principles of Accounting I 3
• BADM 244 Business Communications 3-4
• ECON 201 Principles of Microeconomics 3
• Natural Science with Lab Course 3
• Arts and Humanities Course 3

Spring

• ACCT 211 Principles of Accounting II 3
• MIS 325 Management Information Systems 3
• BADM 220 Business Statistics 3
• BADM 370 Marketing 3
• Arts and Humanities Course 3

Third Year

Fall

• BADM 310 Business Finance 3
• BADM 350 Legal Environment of Business 3
• BADM 403 Integrated Marketing Communications 3
• Behavioral/Social Sciences Course 3
• Additional Math or Science Course 3

Spring

• BADM 360 Organization and Management 3
• BADM 475 Consumer Behavior 3
• Marketing Elective Course 3
• General Elective or Minor Course 3
• General Elective or Minor Course 3

Fourth Year

Fall

• BADM 457 Business Ethics 3
• BADM 459 Analytics 3
• BADM 476 Marketing Research 3
• BADM 478 International Marketing 3
• Marketing Elective Course 3

Spring

• BADM 471 Marketing Management 3
• BADM 482 Business Policy and Strategy 3
• Marketing Elective Course 3
• General Elective or Minor Course or Internship 6

Exit Requirements for Business Majors

In addition to Northern State University graduation requirements, baccalaureate business majors must:

• Complete a minimum of 30 semester hours of course work in the School of Business at Northern State University. Acceptance of coursework completed at other colleges and universities will be evaluated by the Dean.
• Take the School of Business exit exam

Suggested Double Majors: Accounting, Art, Banking and Financial Services, Finance, German, International Business, Management, Management Information Systems, Music, Musical Theater, Psychology, Spanish, Sociology, Sport Marketing, and Administration.

Suggested Minors: Accounting, Agribusiness (jointly with SDSU), Art, Banking and Financial Services, Chinese, Digital Art, Economics, Entrepreneurial Studies, German, Human Resource Management, International Business Studies, Management Information Systems, Psychology, Political Science, Sociology, Spanish, Sport Management, Theatre.

NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.

NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.

Internships

NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing, and accounting.

The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.

Our advisers and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.