Northeastern University
Bachelors in Business Administration: Marketing Analytics

Toronto, USA

DEGREE TYPE

Bachelor's degree

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Bachelors in Business Administration: Marketing Analytics offers students a comprehensive understanding of marketing principles combined with data analysis skills. This program focuses on real-world applications and equips students with the tools necessary to interpret market data and drive strategic marketing decisions. Students can expect a blend of theoretical knowledge and practical experience over a duration typical for bachelor’s degrees.

Career Outcomes : Graduates can pursue various roles in the marketing field, including marketing analyst, data-driven marketing manager, or digital marketing strategist. Career opportunities are expanding in sectors that rely on data to make informed marketing decisions.

The Bachelor's in Business Administration with a concentration in Marketing Analytics prepares students to understand how data shapes marketing strategies. The program focuses on teaching core marketing principles alongside specialized skills in data analysis, customer behavior, and digital marketing tools. Students learn to interpret data, develop insights, and use these findings to make informed marketing decisions. The curriculum combines theoretical knowledge with practical applications, helping students to gain experience through hands-on projects and industry collaborations.

Throughout the program, students explore areas like consumer behavior, marketing research, and digital marketing analytics. They develop skills in data collection, statistical analysis, and the use of analytics software, which are essential for evaluating marketing campaigns. The coursework emphasizes an understanding of modern marketing environments and how to leverage data-driven strategies to engage customers more effectively. This focus aims to equip students with the analytical mindset needed to succeed in increasingly complex and data-rich marketing fields.

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