Professional Degree in Video Marketing in Social Media
Online
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
12 Aug 2025
TUITION FEES
NOK 45,000 / per semester **
STUDY FORMAT
Distance Learning
* continuous admission |applications are processed in the order they are submitted
** full time: 45,000 NOK/semester | part time: 22,500 NOK/semester
Key Summary
Introduction
Hands-on education that teaches you how to create engaging video content for platforms such as Facebook, Instagram, TikTok and YouTube. Today, there is a high demand for marketers with video production skills.
Why Study Video Marketing in Social Media?
Video marketing is about telling stories through video to promote products or services. The fast growth of video-specific social media makes video a top priority for increasing brand awareness, and the demand for experts in this field will continue to grow.
The programme will teach you to produce video content for social media platforms such as Facebook, Instagram, TikTok and YouTube. You will combine skills in video production, digital marketing and the use of analytics tools.
You will be able to work with digital marketing strategies for video content and develop targeted social media strategies to reach the right audience.
Video marketers in Norway have an average salary of about 700,000 NOK per year, according to SSB.
AI in the study programme
How is AI used in the Video Marketing in Social Media programme?
Students are encouraged to use AI as a supportive tool to enhance their learning, not as a replacement for their knowledge. While we currently do not offer specific lectures or courses on AI in video marketing, plans are underway to integrate this into the curriculum. This will ensure that students learn how to responsibly and effectively use AI tools, preparing them for its increasing role in the industry.
How is AI used in the workplace as a video marketer?
AI is revolutionizing how video marketers create and distribute content. AI can automate routine tasks like editing video sequences, generating thumbnail recommendations, and analyzing performance metrics to suggest improvements. This enables professionals to focus more on developing creative content strategies and engaging storytelling.
However, a strong understanding of marketing principles is still essential, as AI-generated insights and outputs require critical evaluation, personalization, and fine-tuning to align with campaign goals and audience expectations. The ability to combine AI tools with your expertise is key to creating impactful video marketing campaigns.
Gallery
Admissions
Scholarships and Funding
Financing
All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 151,690) and tuition fees (NOK 77,192).
As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.
As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support.
Curriculum
Program Outcome
The programme focuses on developing your video marketing skills, with an emphasis on planning, shooting and editing video content effectively for digital media platforms. Throughout the course you will also learn basic business skills, with the opportunity to use your own business as a case study.
The programme provides insight into organic video content, producing video ads and using data analytics to optimise your social media presence. The final project exam involves designing and implementing a comprehensive video campaign for a chosen business based on a digital marketing strategy.