Professional Degree in Digital Marketing
Online
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
12 Aug 2025
TUITION FEES
NOK 62,000 / per semester **
STUDY FORMAT
Distance Learning, On-Campus
* continuous admission |applications are processed in the order they are submitted
** oslo, bergen: 62,000 NOK/semester | online studies: full time - 45,000 NOK/semester, part time - 22,500 NOK/semester
Key Summary
Introduction
Become a digital marketer and create measurable results through online ads, content marketing, SEO and AI tools. The programme focuses on strategic online marketing, analytics and social media.
Why Study Digital Marketing?
Digital marketing knowledge is crucial for gaining a competitive edge, which is why many companies seek experts in the field.
This programme covers key tools, channels, and services for digital marketers, showing how they drive business results. You'll learn marketing fundamentals, performance analysis, and how to identify market opportunities. The course also focuses on client engagement and staying current with industry trends.
By the end, you'll be equipped to enhance business visibility through web presence, social media, ad networks, and corporate websites.
Former students in digital marketing have entered the job market in Norway with an annual salary of around 850,000 NOK.
AI in the study programme
How is AI used in the Digital Marketing programme?
We will teach you how to use AI tools like ChatGPT, Copilot, Canva, HubSpot, and Google Ads to enhance marketing strategies. You will gain hands-on experience with AI in both content creation and analysis, learning how AI can assist with everything from generating marketing materials to analyzing data.
We emphasize the importance of critically assessing AI-generated results. This will equip you with the skills to use AI effectively while maintaining professional integrity.
How is AI being used in the workplace within Digital Marketing?
AI is used to automate tasks such as data collection, audience segmentation, and campaign optimization. AI provides marketers with insights into customer behavior and helps tailor content and ads in real-time for better results. AI tools used in advertising, email marketing, and SEO enable more efficient workflows and better decision-making.
To maximize the value of AI, it is important for marketers to assess and adjust AI-generated recommendations to align with their specific goals and strategies.
Gallery
Admissions
Scholarships and Funding
Financing
All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 151,690) and tuition fees (NOK 77,192).
As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.
As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support.
Curriculum
Program Outcome
The programme starts with a comprehensive understanding of the key areas of digital marketing. You'll learn the basic principles, strategies, target audiences and how to create relevant and engaging content. You'll also gain insight into improving website performance and user experience to maximise conversions. The programme also emphasises social media marketing and creativity in communications. You'll learn how to measure and analyse the results of campaigns, and how to make adjustments based on what you learn.
Finally, you will complete a project exam, giving you the opportunity to apply your theoretical knowledge in a practical context and gain valuable experience in developing and implementing a comprehensive digital marketing strategy.