BSBA in Sport Sales & Strategy
Dudley, USA
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 43,300 / per year *
STUDY FORMAT
On-Campus
* non-inclusive of miscellaneous fees
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Students who major in Sport Sales & Strategy (BSBA) are prepared students to sell, negotiate, and build relationships in the fast-paced world of sports. It’s the perfect program for those who thrive on competition and live for athletics. Our program partners with local and national organizations like the WooSox, Mohegan Sun, Holy Cross, Boston College, and the Milwaukee Bucks to provide students with real-world sales/strategy experience in the sport industry. With guidance from expert faculty, industry veterans, and our far-reaching alumni network, students study:
- Negotiation strategies
- Sales database management
- Sponsorship and corporate partnerships
- Relationship management
- How to harness sales data
- Revenue generation/forecasting
Every Sport Sales & Strategy major goes through at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned at Madison Square Garden, the New York Rangers, the Boston Red Sox, and the New York Knicks, just to name a few. Sport Sales is the most widely available career path within the sport industry, so the opportunities are plentiful. No matter what area of Sales or Strategy you enjoy, Nichols will prepare you for your career.
SponsorUnited Training
SponsorUnited is the industry-leading platform for sport sponsorship data aggregation and outreach. We train students to develop and leverage sport partnerships by elevating your ability to research, buy, and sell sponsorships. You’ll be challenged to put this unique training immediately to work by uncovering new opportunities for pitches and sponsorships as part of the annual Boston Landing Hockey Tournament.
COSMA Accredited
The Sport Sales & Strategy degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:
- Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy
- Bachelor of Science in Business Administration, Concentration in Sport Management
- Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation
If you’re a fast-paced, hands-on learner who understands the value of hard work, the Nichols College Sport Sales program has the industry-specific training you need to compete with the best. As an added value to your degree, you’ll graduate having undergone two resume-worthy trainings.
The sport industry is wide open and ready for you. According to the U.S Bureau of Labor Statistics, employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. Some possible careers for you:
- Corporate Sponsorship Manager
- Ticket Sales
- Account Manager
- Sales/Sponsorship Activation Manager
- Partnership Strategy
- Business Development
Every Nichols College student benefits from an experiential learning opportunity. Students explore their passions by working with real businesses, community partners, or industry experts on projects that make an impactful difference. Because of our specialized focus on career readiness, students graduate with the experience and confidence they need to succeed in the real world.
Students must complete 121 credit hours (approximately 40 courses), including 7 credit hours of electives and 6 credit hours of experiential learning. As a Sport Sales & Strategy major, you will complete courses like Sport Sponsorship & Sales along with specialized electives in this content area.
Required Courses
- Introduction to Sport Management
- Sport in Society
- Sport Event Management
- Sport Communication
- Sponsorship and Sales
- Sport Management Seminar
Electives
- Information Management
- Sales and Marketing for Entrepreneurs
- Sales Management
- Special Practice - Sport Sales
- Special Topics in Sport Management
- Sport Management Internship
Merit Scholarships
Academically-based merit scholarships are awarded to qualified, full-time, incoming students for the 2025-2026 academic year who displayed academic excellence in high school. Amounts awarded are determined by a combination of factors including but not limited to SAT scores, cumulative GPA, and extracurricular activities. These merit scholarships are awarded as each application is processed, and the FAFSA is not required for consideration of these awards. Merit scholarships are fully renewable as long as students maintain satisfactory academic progress while studying at Nichols. Students must maintain a grade point average of 2.0 or higher and continue to be enrolled full-time while completing 12 credit hours or more per semester.
| Scholarship | Amount | GPA Requirements |
|---|---|---|
| President’s Scholarship | $25,000 | 3.50 and above |
| Provost’s Scholarship | $23,000 | 3.00 – 3.49 |
| Dean’s Scholarship | $21,000 | 2.50 – 2.99 |
| Faculty Award | $16,000 | 2.00 – 2.49 |
Financial Aid
Nichols requires only one financial aid form for applying for financial aid: The Free Application for Federal Student Aid (FAFSA). FAFSA information determines your eligibility for all federal, state, and institutional need-based financial aid.
The priority deadline for submitting the FAFSA each year for fall admission is March 15th. All requested documents must be received by June 1st. Meeting these deadlines helps ensure consideration for limited sources of State, Federal, and Institutional Aid programs. Be aware that most states, including Massachusetts, have a priority deadline of May 1st for state scholarship eligibility. Late applicants are usually ineligible for state funds. Those who fail to meet the priority deadline may still apply any time during the award year.
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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