BSBA in Sport Marketing & Content Creation
Dudley, USA
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 43,300 / per year *
STUDY FORMAT
On-Campus
* non-inclusive of miscellaneous fees
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Our Sport Marketing & Content Creation major (BSBA) prepares students like you to develop brand assets to drive consumer demand in the fast-paced world of sports. The Sport Marketing industry is booming and needs professionals with big ideas and a love for the game. Our program partners with local and national sport organizations like Protein Powerball, Harvard University, and the Connecticut Sun to give you real-world experience developing marketing content and social media plans. In addition to these high-impact opportunities, students study:
- Brand Management
- Digital Asset Creation
- Market Research
- Social Media Management
- Marketing Activation
Every Sport Marketing & Content Creation major completes at least one internship, gaining valuable hands-on experience and expanding their network—which comes in handy after graduation. Recent students have interned with the Boston Celtics, PawSox, Holy Cross, Boston College and the US Open and earned full-time positions at DraftKings, the Boston Red Sox, and the Connecticut Sun.
COSMA Accredited
The Sport Marketing & Content Creation degree program at Nichols College has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The following programs are accredited by COSMA:
- Bachelor of Science in Business Administration, Concentration in Sport Marketing & Content Creation
- Bachelor of Science in Business Administration, Concentration in Sport Sales & Strategy
- Bachelor of Science in Business Administration, Concentration in Sport Management
Sport Marketing professionals work across all areas of sport including with sport brands, for sport venues, and in collegiate, professional and amateur sport. You might choose to work for a sporting apparel company like Nike, a sport team like the Boston Bruins or you might even work for an individual athlete like Serena Williams. Some career possibilities include:
- Content Creation Manager
- Digital Consumer Marketing
- Social Media
- Campaign Specialist
- Promotions Manager
In addition, every Nichols College student benefits from our 10,000+ strong alumni network and dedicated Career and Professional Development Center (CPDC). While students often make professional connections through classroom guest speakers and alumni events, there’s also the annual career fair to directly connect students with employers. All together, the Nichols community has a deep specialized focus on professional development and every Bison works to ensure students graduate career-ready.
Every Nichols College student benefits from an experiential learning opportunity. Students explore their passions by working with real businesses, community partners, or industry experts on projects that make an impactful difference. Because of our specialized focus on career readiness, students graduate with the experience and confidence they need to succeed in the real world.
Students must complete 121 credit hours (approximately 40 courses), including 7 credit hours of electives. As a Sport Marketing & Content Creation major you will complete courses like Sport Marketing and Consumer Marketing along with specialized electives (Social Media Management, Personal Branding) in this content area. You can read through all required courses below, and/or look through the entire undergraduate course catalog.
Six credit hours of experiential learning are required for students in this program. A minimum of three out of the six total credit hours must be a relevant internship course. The total of six credit hours may be achieved through combinations of the three and six credit of internship course(s) OR up to three credits of sport practicum courses along with the three required hours of internship.
As an example, fulfillment of the experiential learning requirement may consist of 3 credits of internship and 3 credits of practicum hours.
Required Courses
- Introduction to Sport Management
- Consumer Marketing
- Sport in Society
- Sport Event Management
- Sport Communication
- Sport Management Seminar
Electives
- Visual Communication
- International Marketing
- Digital Marketing
- Market Research
- Special Practice - Broadcasting
- Special Topics in Sport Management
- Sport Management Internship
Merit Scholarships
Academically-based merit scholarships are awarded to qualified, full-time, incoming students for the 2025-2026 academic year who displayed academic excellence in high school. Amounts awarded are determined by a combination of factors including but not limited to SAT scores, cumulative GPA, and extracurricular activities. These merit scholarships are awarded as each application is processed, and the FAFSA is not required for consideration of these awards. Merit scholarships are fully renewable as long as students maintain satisfactory academic progress while studying at Nichols. Students must maintain a grade point average of 2.0 or higher and continue to be enrolled full-time while completing 12 credit hours or more per semester.
| Scholarship | Amount | GPA Requirements |
|---|---|---|
| President’s Scholarship | $25,000 | 3.50 and above |
| Provost’s Scholarship | $23,000 | 3.00 – 3.49 |
| Dean’s Scholarship | $21,000 | 2.50 – 2.99 |
| Faculty Award | $16,000 | 2.00 – 2.49 |
Financial Aid
Nichols requires only one financial aid form for applying for financial aid: The Free Application for Federal Student Aid (FAFSA). FAFSA information determines your eligibility for all federal, state, and institutional need-based financial aid.
The priority deadline for submitting the FAFSA each year for fall admission is March 15th. All requested documents must be received by June 1st. Meeting these deadlines helps ensure consideration for limited sources of State, Federal, and Institutional Aid programs. Be aware that most states, including Massachusetts, have a priority deadline of May 1st for state scholarship eligibility. Late applicants are usually ineligible for state funds. Those who fail to meet the priority deadline may still apply any time during the award year.