BSBA in Digital and Social Media Marketing
Dudley, USA
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 43,300 / per year *
STUDY FORMAT
On-Campus
* non-inclusive of miscellaneous fees
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
At Nichols College, our Digital and Social Media Marketing degree prepares you for an exciting career on the cutting edge of modern advertising and communications. 77% of small businesses report that they use social media for sales, marketing, and public relations. You’ll get hands-on experience creating content, posting, and using ads to reach new audiences and engage with prospective customers. We’re excited to teach aspiring creative professionals like you how to use today’s best social tools to effectively build brands.
The Future of Communication is You
Social media is an integral part of today’s best marketing plans, and, by making yourself an expert in the theories, tactics, and tools behind the technology, you can make yourself a vital part of any team. You’ll put your creative intuition to the test by constructing digital and social media content, advertising, promotions, and PR initiatives in team-based projects. Experiential learning and internships are a huge part of our educational platform, encouraging you to combine your written communication skills with graphic and video content to build clear, engaging, and effective messaging.
Our experienced faculty is excited to help you develop strategic visual communication and leadership skills, and teach you how to become an expert in the latest digital marketing and analysis platforms. You’ll learn how to manage information appropriately, measure statistics and analytics, and translate that data into valuable integrated marketing communication strategies.
Your innovative degree will allow you to work in any industry, anywhere. Today’s best companies are now adjusting their ad spend to rely on social media marketing and are opening up new positions to keep up with demand. Graduates can do anything from managing a premier social media account in Dubai to working at a fast-paced agency in downtown Boston. With the skills and experience gained during their time on the Hill, students will be well prepared to enter the workforce and compete with the best of them. Sample career titles are:
- Marketing Manager
- Content Specialist
- Digital Marketing Specialist
- Market Research Analyst
- Sales Manager
- SEO Specialist
- Email Marketing Specialist
- Affiliate Marketing Strategist
- Communications Coordinator
- Creative Director
Every Nichols College student benefits from an experiential learning opportunity. Students explore their passions by working with real businesses, community partners, or industry experts on projects that make an impactful difference. Because of our specialized focus on career readiness, students graduate with the experience and confidence they need to succeed in the real world.
All students participate in multiple consulting projects. In 2024, 109 students participated in 18 consulting projects for various organizations. Students earned 105 professional certificates in the marketing discipline.
Required Courses
- Social Media Marketing Management
- Consumer Marketing
- Digital Marketing
- Market Research
- Marketing Seminar
Elective Courses
- Visual Communication
- Communicating through Storytelling
- Studio Production
- Business Analysis
- Data Mining
- Data Visualization
- Public Relations Strategy & Practice Management
- Special Topics in Marketing
- Marketing Communication
- Special Topics in Marketing
- Integrated Marketing Internship
- Research Associate Intern
- Teaching Associate Intern
- Advanced Project
Requirements are satisfied by choosing three elecrives; at least one of the following: Internship in Marketing, Research Associate Internship, Teaching Associate Internship or Advanced Project.
Merit Scholarships
Academically-based merit scholarships are awarded to qualified, full-time, incoming students for the 2025-2026 academic year who displayed academic excellence in high school. Amounts awarded are determined by a combination of factors including but not limited to SAT scores, cumulative GPA, and extracurricular activities. These merit scholarships are awarded as each application is processed, and the FAFSA is not required for consideration of these awards. Merit scholarships are fully renewable as long as students maintain satisfactory academic progress while studying at Nichols. Students must maintain a grade point average of 2.0 or higher and continue to be enrolled full-time while completing 12 credit hours or more per semester.
| Scholarship | Amount | GPA Requirements |
|---|---|---|
| President’s Scholarship | $25,000 | 3.50 and above |
| Provost’s Scholarship | $23,000 | 3.00 – 3.49 |
| Dean’s Scholarship | $21,000 | 2.50 – 2.99 |
| Faculty Award | $16,000 | 2.00 – 2.49 |
Financial Aid
Nichols requires only one financial aid form for applying for financial aid: The Free Application for Federal Student Aid (FAFSA). FAFSA information determines your eligibility for all federal, state, and institutional need-based financial aid.
The priority deadline for submitting the FAFSA each year for fall admission is March 15th. All requested documents must be received by June 1st. Meeting these deadlines helps ensure consideration for limited sources of State, Federal, and Institutional Aid programs. Be aware that most states, including Massachusetts, have a priority deadline of May 1st for state scholarship eligibility. Late applicants are usually ineligible for state funds. Those who fail to meet the priority deadline may still apply any time during the award year.