Bachelor of Business Administration
Chiayi City, Taiwan
BBA
DURATION
4 years
LANGUAGES
English, Chinese
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Business Administration equips students with essential skills in management, finance, and marketing.
The program features a diverse curriculum designed to prepare graduates for the dynamic business environment.
Students engage in practical learning experiences that enhance their problem-solving and decision-making abilities.
Career Outcomes: Graduates can explore various career paths, including roles in management, consulting, finance, human resources, and marketing.
The program prepares students for leadership positions in diverse organizations, enabling them to contribute effectively to business strategies and operations in a competitive market.
Bachelor of Business Administration
Introduction
Department of Business Administration of Nanhua University was founded in 2000, and Graduate Institute of Management was established in the same time. In 2002, we have the honor to receive the approval from Minister of Education to originate the Ph.D. program. In 2003 Graduate Institute of Management Science was reorganized and renamed from Graduate Institute of Management. In 2007, Department of Business Administration and Graduate Institute of Management Science was integrated. There are three programs in it, including bachelor’s program, Master’s program, and Ph.D. program.
Department of Business Administration provides multi-directional and high quality of management-related knowledge to specialize students qualified for the competitive business world. Through case discussion and Enterprise visit, we expect to train students’ ability of independent thinking and teamwork spirit. Based on the concepts of combining theory and practice together, we provide courses in marketing management, production management, human resource management, financial management and information management. In addition, we also put following areas of studies into our learning courses.
Bachelors program
- Customer’s Behavior
- Enterprise Introduction
- Organizational Behavior
- Basic Statistics
- Economics
- The Customer Relates Management
- Operation Research
- Creative Thinking
- Marketing Survey
Masters program
- Statistic Analysis
- Quantity Methods
- Marketing Analysis
- Innovation Management
- Systems Thinking
Doctors program
- Research methods
- Journal discussion
Therefore, the courses provided by Department of Business Administration are expected to fulfill the requirement of the real business world and can promote a students’ knowledge and the ability for the coming job.
Department of Business Administration Undergraduate Program
The department offers a four-year program leading to the Bachelor degree of Business Administration. An undergraduate student must complete a minimum of 138 credit points.
Required Courses
Elective Courses
