Newcastle University Postgraduate programs
Digital Marketing MSc
Newcastle upon Tyne, United Kingdom
MSc
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 28,700 / per year **
STUDY FORMAT
On-Campus
* no application closing date for this course
** international students | GBP 15,400 - home students
Key Summary
Marketing is the practice of identifying and satisfying customer needs. It has been transformed through:
- digitalisation
- electronic devices, such as computers
- the widespread availability of the internet
The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap.
The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on:
- strategic and tactical digital marketing in the modern business environment
- how research-led digital marketing informs business decisions
- how effective digital marketing responses are scoped, planned, and developed
The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. It also includes practical elements that will prepare you for the modern business environment.
Course features
The programme is built on research-led content, developed by leading digital marketing academics.
It combines theory, methods, practical understanding and critical perspectives
There are close links with practitioners through guest lectures and field trips.
The dissertation module allows you to complete an individual piece of supervised research. This can be on a specific area of interest to you.
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- Global Top 130 University - QS World University Rankings 2025
- Global Top 170 University - Times Higher Education World University Rankings 2024
- Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024
What you'll learn
This programme focuses specifically on key aspects of marketing in a digital context. It does not simply focus on marketing with some digital examples.
Over the course of the programme you will:
- develop your digital marketing skills and practice
- consider digital marketing in a range of contexts
- use a wide range of analytical and creative tools
- develop a critical perspective that will support a professional career
- engage in academic research within digital marketing
- be able to put theory into practice
- learn to consider the ethical implications of digital marketing
- engage with digital marketing professionals and professional bodies
A range of bespoke modules cover:
- digital consumer behaviour
- digital marketing communications
- digital marketing strategy
- omnichannel retailing
- social media marketing
Optional modules cover:
- marketing analytics
- customer-relationship management
Compulsory Modules
- Dissertation in Marketing
- Marketing Research
- Principles of Marketing
- International Marketing Ethics
- Contemporary Trends in Marketing
- Digital Consumer Behaviour
- Digital Marketing Communications
- Omnichannel Retailing
- Social Media Marketing
- Digital Marketing Strategy
Optional Modules
- Customer Relationship Management
- Marketing Analytics
The programme will prepare you for a wide range of digital marketing roles, including:
- Digital Marketing Manager
- Search Engine Optimisation (SEO) Specialist
- Social Media Manager
- Email Marketing Specialist
- Content Marketing Manager
- Pay-per-Click (PPC) manager
You will be able to undertake roles in:
- digital marketing/marketing agencies and consultancies
- start-ups (your own or those founded by others)
- small to medium-sized organisations
- large corporates