MSc Wine & Gastronomy
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 18,500 *
STUDY FORMAT
On-Campus
* for 1-year course | €29,000 for 2-year MSc option
Key Summary
The MSc Wine & Gastronomy is a full-time Master’s degree programme taught in English that offers a comprehensive, multidimensional approach to the dynamic sector of food and drink marketing in the heart of one of the most renowned gastronomic countries in the world.
Based in the Champagne region, this incomparable educational ecosystem only 45 minutes away from Paris. The innovative Master of Science programme offers an insider look at the marketing and management dilemmas facing food, wine, spirits, and hospitality professionals.
Get the WSET certifications!
The WSET Level 2 or Level 3 qualifications are offered to students through our partnership with the Avize Viti Campus. These optional certifications allow students to validate their wine knowledge with an internationally recognised certification.
5 reasons to join the programme
- Learn to manage market challenges specific to the food and beverage industries.
- Gain a 360° overview and multidimensional perspective of the dynamics of food and drink marketing, incorporating producers, marketers, entrepreneurs, and territorial actors.
- Benefit from premium academic content anchored with professional workshops to become an expert in bridging theory, practice and culture.
- Understand the dynamics surrounding the consumption, marketing, and management of food, wine, spirits, and beverages.
- Learn to combine modern issues (such as technology, the internet, climate change, and globalisation) with heritage to adapt and associate tradition with innovation.
The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies. This premium programme uses high-level academic content coupled with professional workshops in order to better understand, anticipate and respond to marketplace disruptions.
By the end of the programme, students are able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that influence how and why consumers buy these products.
Experience-based, immersive approach
The programme use innovative pedagogy combining in-depth academic lectures and contributions from industry professionals.
In the classroom, academic research and advanced marketing principles are juxtaposed with real-life case studies sourced in Champagne and abroad. Additionally, students learn by doing in the both classroom and in workshops, allowing them to gain a better understanding of the implications and applications of theoretical concepts to food and beverages categories as well as to hospitality.
Examples of workshops:
- New perspectives on wine tasting, revival of traditional food products
- Managing a collective brand and its promotion
- Winemakers and wine professionals, chefs and producers
- Territorial brand managers and actors in collective initiatives
- Product managers for food and drink and related products (e.g., barrel makers), entrepreneurs
The students are also offered the Wine and Spirits Education Trust Level 2 or Level 3 training in wine, allowing them to certify their wine knowledge with an internationally recognised certification.
The MSc Wine & Gastronomy has been conceived to foster a new generation of competent food and drink marketers capable of anticipating change in a complex world and adept at understanding the dynamics surrounding the consumption, makreting and management of food, wine, spirits and beverages.
This Master of Science programme can open the door to careers with roles such as:
- Director of food and beverage service in the hospitality industry
- Director of a wine brand or house
- Export Manager for a food or wine brand
- Food & Wine Journalist
- Marketing Director for a food or wine brand (e.g. Unilever, LVMH)
- Oenotourism Manager for a winery
- Market Researcher or Analyst in food and wine
We offer several financing solutions that you can find here.
For more information on :
For Excellence and Eiffel scholarships, please contact us.
For any other scholarship, please contact us