DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 18,500 *
STUDY FORMAT
On-Campus
* for 1-year course | €29,000 for 2-year MSc option
Key Summary
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Introduction
The MSc Marketing is a full-time Master of Science programme taught in English that offers deep insight into marketing.
The programme aims to prepare students for diverse marketing career, in the current international marketplace characterised by radical digital change.
This Master of Science covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business examples.
Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services.
The MSc Marketing consists of a core programme and a concentration track. The core programme aims to provide students with a global and strategic foundation in marketing, while the concentration track endows them with expertise in one of the three following fields:
- Digital & Data Marketing
- International Brand Management
- Luxury Marketing
5 reasons to join the programme
- Develop a broad and masterful understanding of marketing issues while also building strategic and specific knowledge via a choice of concentration.
- Build deep critical and analytical skills in the various areas of marketing.
- Use your skills to acquire key industry certifications and qualifications.
- Kickstart your career and become a key player in international marketing.
- Benefit from NEOMA Business School’s powerful professional network.
Curriculum
The MSc Marketing consists of a core programme and a concentration track.
The core programme takes place during the first semester and aims to provide students with a well-rounded education in marketing, while the concentration track during the second semester endows them with expertise in one of the three following fields:
- Digital & Data Marketing
- International Brand Management
- Luxury Marketing
Digital & Data Marketing Track
The Digital & Data Marketing track aims to train students in up-to-date digital marketing techniques and give them the ability to adapt in a rapidly changing international business world.
International Brand Management Track
The International Brand Management track prepares students for a diverse and international career in marketing and brand management in a fast-changing digital environment.
Luxury Marketing Track
The Luxury Marketing track prepares students for solid, successful careers in the luxury industry. It is designed to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
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Admissions
Scholarships and Funding
We offer several financing solutions that you can find here.
For more information on :
For Excellence and Eiffel scholarships, please contact us
For any other scholarship, please contact us
Several scholarship options are available. Please check the school website for more information.
Program Outcome
The objective of the MSc in Marketing is to prepare candidates to thrive in the diverse field of international marketing. Graduates will be equipped with the knowledge and skills to have impact, effect change and deliver results in a field characterised by constant transformation.
Upon completion of the programme, students will be able to:
- Master the fundamentals of the key areas of marketing
- Analyse data and draw key insights in order to design and implement successful marketing strategies
- Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm
Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / Advanced degree in international management
Upon completion of the program, students will be able to:
- Master the fundamentals of the key areas of marketing
- Analyse data and draw key insights in order to design and implement successful marketing strategies
- Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm
The MSc Marketing programme, awarding a higher education degree in international management (DESSMI), provides the skills to:
- Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
- Conduct a scientific study and issue a recommendation
- Develop ethical leadership abilities to strengthen one’s managerial position
Program Tuition Fee
Career Opportunities
NEOMA Business School’s MSc Marketing can open the door to a number of future careers, such as:
- Brand Manager
- Community Manager
- Content Manager
- Customer Relationship Manager
- Marketing Manager
- Marketing Strategist
- Product Manager
- Project Manager
- Social Media Manager
- Web Traffic Manager