MSc Business Development & Key Account Management
Mont-Saint-Aignan, France
MSc
DURATION
24 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
11 Jul 2027*
EARLIEST START DATE
Oct 2027
TUITION FEES
EUR 19,500 **
STUDY FORMAT
On-Campus
* Applications open in September and are reviewed on a rolling basis. Deadlines: mid-July for international applicants; late August for French and EU applicants.
** for 1-year option | €30,500 for 2-year MSc option
Key Summary
About: The MSc International Business Development trains graduates to navigate complex international markets using business development theory and methods. You’ll study strategy, relationship management, and cross‑border sales through case studies, simulations, and role‑playing. The programme comes from a French business school with a network of 76,200 alumni in 127 countries, 400 academic partners, triple accreditation and a Top 25 ranking; graduates find work in one month on average.
Career Outcomes: Graduates enter global business development, sales, and international marketing roles. Potential roles include Sales executive, Sales manager, Sales director, International business developer, Account manager, Key account executive, International marketing manager.
NEOMA’s full-time MSc Business Development & Key Account Management prepares students to identify growth opportunities, build valuable client relationships and develop business across international markets. Delivered in English on the Rouen campus, the programme covers sales strategy, negotiation, key account management, buyer behaviour and cross-cultural business relationships.
Students examine real commercial challenges through practical projects and more than 15 Harvard Business School case studies.
A four-to-six-month professional experience provides an opportunity to apply these skills in France or abroad.
Examples of subjects covered within the programme include:
- Sales Force Management
- Key Account Management
- International Negotiation
- Sales Strategy
- Buyer Behaviour
- Business Insight
Visit the NEOMA Business School website and download the programme brochure for full curriculum details.
International applicants may be eligible for scholarships of up to €9,000, awarded according to criteria such as academic excellence or personal, sporting and professional achievements.
Scholarships are limited in number and are granted exclusively to international applicants. Any award received is applied as a reduction in tuition fees.
Once admitted, international candidates interested in scholarship opportunities are invited to contact the Admissions Team for further information: admissions@neoma-bs.fr.
Graduates are equipped for commercial, sales and account-management positions within companies operating in domestic or international markets. Potential career paths include:
- International Business Developer
- Business Development Manager
- Key Account Manager
- Account Executive
- Sales Manager
- Export Manager
- International Marketing Manager
- Sales Consultant
- Customer Success Manager
- Partnerships Manager